---
title: Calling WAAC...
url: https://propagandaarchive.org/collection/calling-waac-radiogram-recruiting-1942/
description: 'Army recruiting poster for women: a uniformed woman in radio headphones sits at a teletype in front of a yellow ''Radiogram'' addressed to all qualified'
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. Calling WAAC...

[![Calling WAAC..., 1942 US poster: Army recruiting poster for women](https://propagandaarchive.org/collection/images/calling-waac-radiogram-recruiting-1942.jpg)](https://propagandaarchive.org/collection/images/calling-waac-radiogram-recruiting-1942.jpg)

# Calling WAAC...

Army recruiting poster for women: a uniformed woman in radio headphones sits at a teletype in front of a yellow 'Radiogram' addressed to all qualified women, while a soldier at the top telephones from the field. The tells are glittering generalities ('total war, total effort') and transfer: the front-line soldier's call is presented as a call to the viewer.

## Propaganda techniques used in this poster

[Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
"Calling WAAC..."
RADIOGRAM
TO ALL QUALIFIED WOMEN-
EVERYWHERE, ALL STATES, USA-
MEET TOTAL WAR WITH YOUR
TOTAL EFFORT...JOIN THE WAAC
RADIOGRAM
[signature: ALBRO F. DOWNE / MICHAEL RAMUS]
WOMEN'S ARMY AUXILIARY CORPS * UNITED STATES ARMY
APPLY AT ANY U. S. ARMY RECRUITING AND INDUCTION STATION
[imprint: [illegible]]
```

[← 'BUT if you continue to resist...' (Japanese leaflet to Australian troops)](https://propagandaarchive.org/collection/but-leaflet-australian-troops-1942/) [Can You Do Farm Work? →](https://propagandaarchive.org/collection/can-you-do-farm-work-1942/)

## More propaganda examples that use the same techniques

- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
- [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities)
- [Bronze sestertius of Trajan, reverse S P Q R OPTIMO PRINCIPI, S C, the emperor on horseback riding down an enemy](https://propagandaarchive.org/collection/sestertius-trajan-optimo-principi-0103/) (Roman Empire · 0103 · Testimonial, Glittering generalities)
- [Gold solidus of Constantine I, reverse RESTITVTORI LIBERTATIS](https://propagandaarchive.org/collection/solidus-constantine-i-restitutori-libertatis-0313/) (Roman Empire · 0313 · Glittering generalities)
- [Gold solidus of Justinian I, reverse VICTORIA AVGGG with Victory holding a Christogram staff](https://propagandaarchive.org/collection/solidus-justinian-i-victoria-avggg-0538/) (Byzantine Empire · 0538 · Transfer, Glittering generalities)
- [The Armada Portrait of Elizabeth I (Royal Museums Greenwich version), oil on panel](https://propagandaarchive.org/collection/armada-portrait-elizabeth-i-greenwich-1588/) (England · 1588 · Transfer, Glittering generalities)
- [Medal of Elizabeth I: portrait in a ruff, reverse an ark on stormy waves with SAEVAS TRANQVILLA PER VNDAS (18th-century aftercast of a 1588 model)](https://propagandaarchive.org/collection/elizabeth-i-ark-medal-aftercast-1588/) (England · 1588 · Transfer, Glittering generalities)
- [Frontispiece to Eikon Basilike, The Pourtraicture of His Sacred Majestie in his Solitudes and Sufferings (Hollar, 1649)](https://propagandaarchive.org/collection/eikon-basilike-frontispiece-hollar-1649/) (Dutch Republic · 1649 · Transfer, Glittering generalities)