--- title: 'Cam Ranh: New Land of Promise' url: https://propagandaarchive.org/collection/cam-ranh-new-land-of-promise-1966/ description: A vertical photo-sheet (code SP-1238) reports that 150 families, 832 people, left Viet Cong-disturbed areas of Phu Yen province for Cam Ranh. section: Collection --- 1. [Home](https://propagandaarchive.org/) 2. [Collection](https://propagandaarchive.org/collection/) 3. Cam Ranh: New Land of Promise [![Cam Ranh: New Land of Promise, 1966 US poster: A vertical photo-sheet (code SP-1238) reports that 150 families, 832 people](https://propagandaarchive.org/collection/images/cam-ranh-new-land-of-promise-1966.jpg)](https://propagandaarchive.org/collection/images/cam-ranh-new-land-of-promise-1966.jpg) # Cam Ranh: New Land of Promise A vertical photo-sheet (code SP-1238) reports that 150 families, 832 people, left Viet Cong-disturbed areas of Phu Yen province for Cam Ranh, carried by a U.S. ship from Tuy Hoa, with photographs of loading, the crowded deck, a birth on board and the landing. The text lists what the government promises (shelter, six months of rice, land plots, roofing and 3,500 piastres) and says Cam Ranh needs at least 8,000 boatbuilders but has 3,500. The sheet presents relocation as opportunity and offers jobs and hope as the outcome, with the movement of people described only as a voluntary departure. ## Propaganda techniques used in this poster [Card stacking](https://propagandaarchive.org/techniques/card-stacking/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/) [Transfer](https://propagandaarchive.org/techniques/transfer/) ## Text on the object Original (Vietnamese) · read from the image, not independently checked ``` CAM RANH: ĐẤT MỚI ĐẦY HỨA HẸN! 150 gia đình gồm 832 người đàn ông, đàn bà và trẻ con đã là bỏ vùng Việt Cộng khuấy phá tại Tỉnh Phú Yên đến Cam Ranh lập nghiệp. Nơi đây hứa hẹn cho họ an-ninh, một tương lai thạnh vượng với nhiều cơ-hội lập nên sự nghiệp. Họ tin tưởng là phải bởi biết rằng Chính Phủ sẽ giúp họ có nơi tạm trú trong hai tháng, gạo đủ ăn sáu tháng, 600 thước vuông để lập nhà, vườn, 500 thước vuông để trồng trọt, tôn, xi măng để xây nhà, cùng với 3.500$ để mua thêm vật liệu. Điều quan hệ hơn hết là họ có việc làm kể cả những người không có nghề. Cam Ranh cần ít nhất là 8.000 thợ thuyền mà hiện chỉ mới có 3.500 người. Họ đã lên đường mang theo tất cả vật dụng, của cải, từ con chó, con gà cho đến mùng, mền, rương xách xe gắn máy vân vân... Họ đã được một chiếc tàu Mỹ chở từ Tuy Hòa đến Cam Ranh. Họ rời tàu để đến nơi định cư mới. Trong cuộc hành trình cực nhọc, một em bé đã ra đời khoẻ mạnh, đánh dấu ngày đi vất vả nhưng đầy hy-vọng ở ngày mai. SP-1238 ``` English translation (machine translation by Claude, not verified by a fluent reader) ``` CAM RANH: A NEW LAND FULL OF PROMISE! 150 families, comprising 832 men, women and children, have left the area disturbed by the Viet Cong in Phu Yen Province to settle and make a living in Cam Ranh. Here it promises them security and a prosperous future with many opportunities to build a livelihood. They have confidence because they know the Government will help them with temporary shelter for two months, enough rice for six months, 600 square metres to build a house and garden, 500 square metres for farming, roofing sheets and cement for building houses, together with 3,500$ to buy more materials. Most important, they have work, including those with no trade. Cam Ranh needs at least 8,000 labourers but at present has only 3,500 people. They set out carrying all their belongings and goods, from dogs and chickens to mosquito nets, blankets, trunks, motorbikes and so on... They were carried by an American ship from Tuy Hoa to Cam Ranh. They leave the ship to go to the new settlement. On the arduous journey, a baby was born healthy, marking a hard journey but one full of hope for tomorrow. SP-1238 ``` [← Các bạn còn chần chờ gì nữa? Chính quyền tỉnh Gia-Định đang chờ đón các bạn (What Are You Still Waiting For? Gia Dinh Province Is Waiting to Welcome You)](https://propagandaarchive.org/collection/cac-ban-con-chan-cho-gi-nua-gia-dinh-1966/) [Chau-Doc: Development of Animal Husbandry →](https://propagandaarchive.org/collection/chau-doc-development-of-animal-husbandry-1966/) ## More propaganda examples that use the same techniques - [Fragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouches](https://propagandaarchive.org/collection/abydos-king-list-ramesses-ii-temple-british-museum/) (New Kingdom Egypt · 0000 · Card stacking, Transfer) - [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account. - [Tomb of Darius I at Naqsh-e Rustam: the king in relief beside his inscription DNa, c. 490 BCE](https://propagandaarchive.org/collection/dna-inscription-darius-i-naqsh-e-rustam-490bce/) (Achaemenid Empire · 0000 · Testimonial, Card stacking) - [Line drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt](https://propagandaarchive.org/collection/kadesh-relief-ramesseum-breasted-drawing-1275bce/) (New Kingdom Egypt · 0000 · Card stacking, Transfer). Content note: A drawing of an Egyptian royal battle relief showing Hittite soldiers and horses killed and drowned, as the king's monument presented the battle; it is a one-sided image made by the winning side's own account. - [Persepolis, Apadana staircase relief: a figure with an animal from a procession of delegations, early fifth century BCE](https://propagandaarchive.org/collection/persepolis-apadana-delegate-relief-500bce/) (Achaemenid Empire · 0000 · Card stacking, Manufactured consensus) - [Alabaster relief, Assyrian troops storming a citadel, from Nineveh (reign of Sennacherib)](https://propagandaarchive.org/collection/relief-sennacherib-storming-citadel-nineveh-704bce/) (Neo Assyrian Empire · 0000 · Card stacking). Content note: An Assyrian palace relief of troops storming a fortified city, with a file of figures below; Assyrian royal reliefs and texts record killing, mutilation and deportation, shown as carved, with the historical context and scholarly dispute on the regime page. - [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities) - [Silver denarius of Vespasian, reverse IVDAEA with a trophy of arms and a seated mourning woman](https://propagandaarchive.org/collection/denarius-vespasian-judaea-capta-0070/) (Roman Empire · 0070 · Card stacking). Content note: A Roman victory coin showing a mourning female figure as the personification of the conquered province of Judaea after the Roman suppression of the Jewish revolt; shown as struck, with the historical context on the regime page.