---
title: The 25 Club [2]
url: https://propagandaarchive.org/collection/canada-25-club-pledge-calendar-1944/
description: 'Open booklet: a 1944 calendar with redeemable dates circled in red on the left, and on the right the ''THE "25 CLUB"'' text describing patriotic citizens who'
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. The 25 Club [2]

[![The 25 Club \[2\], 1944 Canada poster: Open booklet](https://propagandaarchive.org/collection/images/canada-25-club-pledge-calendar-1944.jpg)](https://propagandaarchive.org/collection/images/canada-25-club-pledge-calendar-1944.jpg)

# The 25 Club [2]

Open booklet: a 1944 calendar with redeemable dates circled in red on the left, and on the right the 'THE "25 CLUB"' text describing patriotic citizens who pledge a 25-cent War Savings Stamp each week. The tell is the club and pledge language ('an organization of patriotic citizens', 'such an easy pledge to keep'), which uses membership and virtue words in place of a figure for what the stamps fund.

## Propaganda techniques used in this poster

[Bandwagon](https://propagandaarchive.org/techniques/bandwagon/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
CALENDAR 1944
ON DATES CIRCLED IN RED CONVERT THE INTEREST FROM YOUR VICTORY BOND COUPONS INTO WAR SAVINGS STAMPS
OWNER
ADDRESS

THE "25 CLUB"
The "25 CLUB" is an organization of patriotic citizens who have voluntarily pledged themselves to purchase, at least one 25 cent War Savings Stamp each week. Your acceptance of this book indicates your willingness to become a member of the Club and to fulfill the pledge. Remove each leaf of the booklet as it is completed and exchange the 16 Stamps at any bank or post office for a $5.00 War Savings Certificate.

This is such an easy pledge to keep. You won't miss the 25 cents-yet as week after week your accumulation of Stamps and Certificates grows, you will be absolutely thrilled
```

[← The 25 Club \[4\]](https://propagandaarchive.org/collection/canada-25-club-extra-stamp-october-1944/) [The 25 Club \[3\] →](https://propagandaarchive.org/collection/canada-25-club-register-with-druggist-1944/)

## More propaganda examples that use the same techniques

- [Consult of the doctors on the grave illness of the Grand Sultan (Consult vande medicijnen inde swaere siekte vanden grooten Sultaen)](https://propagandaarchive.org/collection/consult-of-the-doctors-sick-sultan-antwerp-1683/) (Spanish Netherlands · 1683 · Transfer, Bandwagon)
- ["Jackson ticket" with Hickory tree motto, Baltimore (1828)](https://propagandaarchive.org/collection/jackson-ticket-hickory-tree-1828/) (United States · 1828 · Bandwagon, Transfer)
- [Democratic tickets, "Go it, ye Cripples!" and "Stop Van!!!" (Ohio electors, Van Buren and Johnson), 1836](https://propagandaarchive.org/collection/democratic-ticket-stop-van-van-buren-1836/) (United States · 1836 · Name-calling, Bandwagon)
- [Democratic ticket, "Going the whole hog" (Ohio electors for Van Buren and Johnson), 1836](https://propagandaarchive.org/collection/democratic-ticket-whole-hog-van-buren-1836/) (United States · 1836 · Bandwagon)
- ["Political race course - Union Track - fall races 1836"](https://propagandaarchive.org/collection/political-race-course-union-track-harrison-1836/) (United States · 1836 · Bandwagon, Name-calling). Content note: Partisan caricature of named politicians that uses the epithet 'Black Dan' for Daniel Webster and regional stereotypes in the speech balloons.
- ["Grand match between the Kinderhook poney and the Ohio ploughman", April 1836](https://propagandaarchive.org/collection/grand-match-kinderhook-poney-ohio-ploughman-harrison-1836/) (United States · Apr 1836 · Transfer, Bandwagon)
- ['The People's Line -- Take care of the Locomotive', Whig woodcut, 1840](https://propagandaarchive.org/collection/peoples-line-take-care-of-the-locomotive-1840/) (United States · 1840 · Bandwagon)
- ['The Fox Chace', Whig cartoon of Van Buren hunted by cider-barrel hounds, 1840](https://propagandaarchive.org/collection/the-fox-chace-van-buren-harrison-childs-1840/) (United States · 1840 · Name-calling, Bandwagon)