---
title: The 25 Club [3]
url: https://propagandaarchive.org/collection/canada-25-club-register-with-druggist-1944/
description: 'Open booklet: left page continues the pledge text, and the right page is a stamp-bordered leaf reading ''Register as a 25 Club member with your druggist'
section: Collection
---

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3. The 25 Club [3]

[![The 25 Club \[3\], 1944 Canada poster: Open booklet](https://propagandaarchive.org/collection/images/canada-25-club-register-with-druggist-1944.jpg)](https://propagandaarchive.org/collection/images/canada-25-club-register-with-druggist-1944.jpg)

# The 25 Club [3]

Open booklet: left page continues the pledge text, and the right page is a stamp-bordered leaf reading 'Register as a 25 Club member with your druggist this month' above a September 1944 calendar and a note on Victory Loan coupons. The tell is the claim that saving 'without any personal sacrifice' sits beside 'your country needs this money ... to defeat our enemies' and 'every man, woman and child in Canada' (bandwagon).

## Propaganda techniques used in this poster

[Bandwagon](https://propagandaarchive.org/techniques/bandwagon/)

## Text on the object

Original (English) · read from the image, not independently checked

```
at the real substantial savings you have built-without any personal sacrifice.

On the other hand your country needs this money for a very serious purpose-to defeat our enemies. It is the biggest job we have ever tackled . . . it requires the active support of every man, woman and child in Canada. So be an active "25 Club" member. Keep this pledge -Buy at least one 25 cent War Savings Stamp each week.

EACH LEAF (2 PAGES, 16 STAMPS)= $4.00 WHICH MAY BE IMMEDIATELY EXCHANGED FOR A $5.00 WAR SAVINGS CERTIFICATE AT ALL BANKS OR POST OFFICES

REGISTER AS A 25 CLUB MEMBER WITH YOUR DRUGGIST THIS MONTH
1944 September 1944
2nd VICTORY LOAN COUPONS DUE MARCH 1st.
USE THIS INTEREST TO BUY MORE STAMPS
```

[← The 25 Club \[2\]](https://propagandaarchive.org/collection/canada-25-club-pledge-calendar-1944/) [Food Industry's War Savings Stamp Drive (airman figure) →](https://propagandaarchive.org/collection/canada-food-industrys-war-savings-airman-thumbs-up-1944/)

## More propaganda examples that use the same techniques

- [Consult of the doctors on the grave illness of the Grand Sultan (Consult vande medicijnen inde swaere siekte vanden grooten Sultaen)](https://propagandaarchive.org/collection/consult-of-the-doctors-sick-sultan-antwerp-1683/) (Spanish Netherlands · 1683 · Transfer, Bandwagon)
- ["Jackson ticket" with Hickory tree motto, Baltimore (1828)](https://propagandaarchive.org/collection/jackson-ticket-hickory-tree-1828/) (United States · 1828 · Bandwagon, Transfer)
- [Democratic tickets, "Go it, ye Cripples!" and "Stop Van!!!" (Ohio electors, Van Buren and Johnson), 1836](https://propagandaarchive.org/collection/democratic-ticket-stop-van-van-buren-1836/) (United States · 1836 · Name-calling, Bandwagon)
- [Democratic ticket, "Going the whole hog" (Ohio electors for Van Buren and Johnson), 1836](https://propagandaarchive.org/collection/democratic-ticket-whole-hog-van-buren-1836/) (United States · 1836 · Bandwagon)
- ["Political race course - Union Track - fall races 1836"](https://propagandaarchive.org/collection/political-race-course-union-track-harrison-1836/) (United States · 1836 · Bandwagon, Name-calling). Content note: Partisan caricature of named politicians that uses the epithet 'Black Dan' for Daniel Webster and regional stereotypes in the speech balloons.
- ["Grand match between the Kinderhook poney and the Ohio ploughman", April 1836](https://propagandaarchive.org/collection/grand-match-kinderhook-poney-ohio-ploughman-harrison-1836/) (United States · Apr 1836 · Transfer, Bandwagon)
- ['The People's Line -- Take care of the Locomotive', Whig woodcut, 1840](https://propagandaarchive.org/collection/peoples-line-take-care-of-the-locomotive-1840/) (United States · 1840 · Bandwagon)
- ['The Fox Chace', Whig cartoon of Van Buren hunted by cider-barrel hounds, 1840](https://propagandaarchive.org/collection/the-fox-chace-van-buren-harrison-childs-1840/) (United States · 1840 · Name-calling, Bandwagon)