---
title: With Your Help We'll Beat This in the North Atlantic
url: https://propagandaarchive.org/collection/canada-beat-this-in-the-north-atlantic-1940/
description: Photographs of ice-coated warship fittings sit over a cutaway drawing of depth-charge rails modified for Arctic conditions.
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. With Your Help We'll Beat This in the North Atlantic

[![With Your Help We'll Beat This in the North Atlantic, 1940 Canada poster: Photographs of ice-coated warship fittings sit over](https://propagandaarchive.org/collection/images/canada-beat-this-in-the-north-atlantic-1940.jpg)](https://propagandaarchive.org/collection/images/canada-beat-this-in-the-north-atlantic-1940.jpg)

# With Your Help We'll Beat This in the North Atlantic

Photographs of ice-coated warship fittings sit over a cutaway drawing of depth-charge rails modified for Arctic conditions, under the headline 'With your help we'll beat this in the North Atlantic'. The 'we' folds the viewer into the navy's effort, while the poster does not say what help is asked of the reader.

## Propaganda techniques used in this poster

[Identity fusion](https://propagandaarchive.org/techniques/identity-fusion/)

## Text on the object

Original (English) · read from the image, not independently checked

```
With your
help we'll
BEAT THIS
in the
NORTH ATLANTIC

CANVAS SIDE APRONS
TOP COVER PLATE
EQUIPPED FOR ARCTIC CONDITIONS
STEAM PIPE LEAD - COILED AS INDICATED
D.C. EQUIPMENT MODIFICATION TO DEPTH CHARGE RAILS FOR ARCTIC CONDITIONS
APPROVED BY NAVAL PHOTOGRAPHIC CENSOR

NAVAL CONSTRUCTION CHANGES EXPLAINED
This message is issued by the Department of Munitions and Supply for Canada
```

[← Anything less than your best is DESERTING - It's now or never on the production line](https://propagandaarchive.org/collection/canada-anything-less-than-your-best-is-deserting-1940/) [Beware: Spreading Vital Information Will Undermine Our War Effort. Do Your Part in Silence →](https://propagandaarchive.org/collection/canada-beware-do-your-part-in-silence-1940/)

## More propaganda examples that use the same techniques

- [Our job is to beat the Hun. Vote Union Government (Canada, 1917 election)](https://propagandaarchive.org/collection/our-job-is-to-beat-the-hun-union-government-1917/) (Canada · 1917 · Name-calling, Identity fusion). Content note: Ethnic slur ('Hun') for Germans in the slogan.
- [Julistus (Proclamation): Red Guard committee denies rumours and orders rumour-spreaders arrested](https://propagandaarchive.org/collection/punakaarti-julistus-huhut-1918/) (Finland · 1918 · Identity fusion)
- [Salzburg 20-Kronen "Anschluss" voucher (1921)](https://propagandaarchive.org/collection/salzburg-anschluss-voucher-20-kronen-1921/) (Austria · 1921 · Identity fusion)
- [The Bombay Chronicle, article on a foreign-cloth bonfire (July 30, 1921)](https://propagandaarchive.org/collection/bombay-chronicle-cloth-bonfire-1921/) (British India · Jul 30, 1921 · Identity fusion, Glittering generalities)
- [L'Unione Sarda, 24 March 1929: 'Il voto di oggi, è atto di fede' (plebiscite day front page)](https://propagandaarchive.org/collection/unione-sarda-plebiscito-front-page-1929/) (Fascist Italy · Mar 24, 1929 · Identity fusion, Glittering generalities)
- [Zwei SA-Männer bringen ein Hitler-Plakat an (Mecklenburg)](https://propagandaarchive.org/collection/sa-maenner-kleben-hitler-plakat-mecklenburg-1932/) (Weimar Republic · Jun 21, 1932 · Identity fusion). Content note: Photograph of SA men in uniform with swastika armband putting up a Hitler election poster, 1932.
- [Hitlerjugend, Deutsches Jungvolk: Altmetallsammlung](https://propagandaarchive.org/collection/hj-altmetallsammlung-jungvolk-1933/) (Nazi Germany · 1933 · Identity fusion). Content note: Deutsches Jungvolk boys in uniform collecting scrap metal, 1933.
- [Marine-HJ werben für den Bau von HJ-Heimen (Handwagen mit Plakat)](https://propagandaarchive.org/collection/marine-hj-werbung-hj-heime-1933/) (Nazi Germany · 1933 · Identity fusion). Content note: Hitler Youth members in uniform with swastika armbands and flags promoting the building of Hitler Youth homes.