---
title: '"Daddy Helps Build Them" To Protect Our Freedom'
url: https://propagandaarchive.org/collection/canada-daddy-helps-build-them-protect-our-freedom-1939/
description: Two children look up and point at bombers marked with RAF-style roundels beneath the words 'Daddy helps build them'.
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. "Daddy Helps Build Them" To Protect Our Freedom

[!["Daddy Helps Build Them" To Protect Our Freedom, 1939 Canada poster: Two children look up and point at bombers marked](https://propagandaarchive.org/collection/images/canada-daddy-helps-build-them-protect-our-freedom-1939.jpg)](https://propagandaarchive.org/collection/images/canada-daddy-helps-build-them-protect-our-freedom-1939.jpg)

# "Daddy Helps Build Them" To Protect Our Freedom

Two children look up and point at bombers marked with RAF-style roundels beneath the words 'Daddy helps build them', with 'To protect our freedom' in large type below. The tell is the worker-father seen through a child's eyes (plain folks) and the abstract word 'freedom' as the stated purpose of factory work (glittering generality).

## Propaganda techniques used in this poster

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
"DADDY HELPS BUILD THEM"

TO PROTECT
OUR FREEDOM

Published and distributed under the authority and direction of the Director-General of Aircraft Production.
Donated to Canada's War Effort by British Aeroplane Engines Limited, Montreal.
LITHOGRAPHED IN CANADA
```

[← Canada's New Army Needs Men Like You](https://propagandaarchive.org/collection/canada-canadas-new-army-needs-men-like-you-1939/) [Dig In and Dig Out the Scrap →](https://propagandaarchive.org/collection/canada-dig-in-and-dig-out-the-scrap-1939/)

## More propaganda examples that use the same techniques

- [Trois Tetes sous l'meme bonnet (three heads under the same cap)](https://propagandaarchive.org/collection/trois-tetes-sous-le-meme-bonnet-1789/) (France · 1789 · Plain folks, Glittering generalities)
- ['This log cabin was the first building erected on the North Bend', Whig print by T. Sinclair, 1840](https://propagandaarchive.org/collection/harrison-north-bend-log-cabin-sinclair-1840/) (United States · 1840 · Plain folks, Transfer)
- [Treeing Coons (pro-Polk cartoon), 1844](https://propagandaarchive.org/collection/treeing-coons-polk-1844/) (United States · 1844 · Name-calling, Plain folks)
- [Zachary Taylor, People's Candidate for President (Currier banner), 1848](https://propagandaarchive.org/collection/taylor-fillmore-peoples-candidate-1848/) (United States · 1848 · Plain folks, Glittering generalities)
- ['Little Mac.' (from the Democratic presidential campaign songster)](https://propagandaarchive.org/collection/little-mac-song-sheet-feeks-1864/) (United States · 1864 · Bandwagon, Plain folks)
- [The peoples' choice, H. Greeley G. Brown](https://propagandaarchive.org/collection/peoples-choice-greeley-brown-1872/) (United States · 1872 · Bandwagon, Plain folks)
- [The working-man's banner. For President, Ulysses S. Grant, 'The Galena Tanner.' For Vice-President, Henry Wilson, 'The Natick Shoemaker.'](https://propagandaarchive.org/collection/working-mans-banner-grant-1872/) (United States · 1872 · Plain folks, Transfer)
- [The Chappaqua farmer](https://propagandaarchive.org/collection/chappaqua-farmer-1872/) (United States · Jul 1872 · Plain folks, Glittering generalities)