---
title: Every Canadian Must Fight
url: https://propagandaarchive.org/collection/canada-every-canadian-must-fight-surrey-1939/
description: 'Two stylised figures stand side by side against blue and red backgrounds: a soldier with a ''CANADA'' shoulder flash and a worker in overalls.'
section: Collection
---

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3. Every Canadian Must Fight

[![Every Canadian Must Fight, 1939 Canada poster: Two stylised figures stand side by side against blue and red backgrounds](https://propagandaarchive.org/collection/images/canada-every-canadian-must-fight-surrey-1939.jpg)](https://propagandaarchive.org/collection/images/canada-every-canadian-must-fight-surrey-1939.jpg)

# Every Canadian Must Fight

Two stylised figures stand side by side against blue and red backgrounds: a soldier with a 'CANADA' shoulder flash and a worker in overalls, each holding part of a drum-magazine submachine gun. The headline 'Every Canadian Must Fight' merges soldier and worker into one national identity and addresses everyone ('every') as an obligation.

## Propaganda techniques used in this poster

[Identity fusion](https://propagandaarchive.org/techniques/identity-fusion/) [Bandwagon](https://propagandaarchive.org/techniques/bandwagon/)

## Text on the object

Original (English) · read from the image, not independently checked

```
EVERY CANADIAN MUST FIGHT

CANADA

ISSUED BY THE DIRECTOR OF PUBLIC INFORMATION, UNDER AUTHORITY OF HON. J. T. THORSON, MINISTER OF NATIONAL WAR SERVICES, OTTAWA.
PRINTED IN CANADA
UE 3S

[signature in the artwork:] Surrey
```

[← Dig In and Dig Out the Scrap](https://propagandaarchive.org/collection/canada-dig-in-and-dig-out-the-scrap-1939/) [Explosives: The Power That Wins Wars. Give the Boys That Power! →](https://propagandaarchive.org/collection/canada-explosives-give-the-boys-that-power-1939/)

## More propaganda examples that use the same techniques

- [Our job is to beat the Hun. Vote Union Government (Canada, 1917 election)](https://propagandaarchive.org/collection/our-job-is-to-beat-the-hun-union-government-1917/) (Canada · 1917 · Name-calling, Identity fusion). Content note: Ethnic slur ('Hun') for Germans in the slogan.
- [Julistus (Proclamation): Red Guard committee denies rumours and orders rumour-spreaders arrested](https://propagandaarchive.org/collection/punakaarti-julistus-huhut-1918/) (Finland · 1918 · Identity fusion)
- [Salzburg 20-Kronen "Anschluss" voucher (1921)](https://propagandaarchive.org/collection/salzburg-anschluss-voucher-20-kronen-1921/) (Austria · 1921 · Identity fusion)
- [The Bombay Chronicle, article on a foreign-cloth bonfire (July 30, 1921)](https://propagandaarchive.org/collection/bombay-chronicle-cloth-bonfire-1921/) (British India · Jul 30, 1921 · Identity fusion, Glittering generalities)
- [L'Unione Sarda, 24 March 1929: 'Il voto di oggi, è atto di fede' (plebiscite day front page)](https://propagandaarchive.org/collection/unione-sarda-plebiscito-front-page-1929/) (Fascist Italy · Mar 24, 1929 · Identity fusion, Glittering generalities)
- [Zwei SA-Männer bringen ein Hitler-Plakat an (Mecklenburg)](https://propagandaarchive.org/collection/sa-maenner-kleben-hitler-plakat-mecklenburg-1932/) (Weimar Republic · Jun 21, 1932 · Identity fusion). Content note: Photograph of SA men in uniform with swastika armband putting up a Hitler election poster, 1932.
- [Hitlerjugend, Deutsches Jungvolk: Altmetallsammlung](https://propagandaarchive.org/collection/hj-altmetallsammlung-jungvolk-1933/) (Nazi Germany · 1933 · Identity fusion). Content note: Deutsches Jungvolk boys in uniform collecting scrap metal, 1933.
- [Marine-HJ werben für den Bau von HJ-Heimen (Handwagen mit Plakat)](https://propagandaarchive.org/collection/marine-hj-werbung-hj-heime-1933/) (Nazi Germany · 1933 · Identity fusion). Content note: Hitler Youth members in uniform with swastika armbands and flags promoting the building of Hitler Youth homes.