---
title: 'Explosives: The Power That Wins Wars. Count on them to put it where it hurts most!'
url: https://propagandaarchive.org/collection/canada-explosives-power-that-wins-wars-1939/
description: A halftone photograph shows a gun crew in shorts and berets firing a field gun beside stacked ammunition boxes, under a red banner headed 'Explosives'.
section: Collection
---

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3. Explosives: The Power That Wins Wars. Count on them to put it where it

[![Explosives: The Power That Wins Wars. Count on them to put it where it hurts most!, 1939 Canada poster: A halftone photograph](https://propagandaarchive.org/collection/images/canada-explosives-power-that-wins-wars-1939.jpg)](https://propagandaarchive.org/collection/images/canada-explosives-power-that-wins-wars-1939.jpg)

# Explosives: The Power That Wins Wars. Count on them to put it where it hurts most!

A halftone photograph shows a gun crew in shorts and berets firing a field gun beside stacked ammunition boxes, under a red banner headed 'Explosives'. The slogan 'The power that wins wars' is a virtue-word claim attached to the product, and the photograph of a working gun crew links the factory output to the front.

## Propaganda techniques used in this poster

[Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
EXPLOSIVES
THE POWER THAT WINS WARS
Count on them
TO PUT IT WHERE IT HURTS MOST!
This Message is issued by the Department of Munitions and Supply for Canada
```

[← Explosives: The Power That Wins Wars. Give the Boys That Power!](https://propagandaarchive.org/collection/canada-explosives-give-the-boys-that-power-1939/) [Here's a Challenge! Can You Beat This Record? →](https://propagandaarchive.org/collection/canada-heres-a-challenge-can-you-beat-this-record-1939/)

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