---
title: 'Food Stamp News, February 1945, front page: Friday Is Stamp Day (Canada, February 1945)'
url: https://propagandaarchive.org/collection/canada-food-stamp-news-friday-is-stamp-day-1945/
description: A trade newspaper front page headed 'Friday Is Stamp Day' for the Third War Savings Stamp Campaign, with a cartoon of a grocer pasting up stamp-day signs
section: Collection
---

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3. Food Stamp News, February 1945, front page: Friday Is Stamp Day

[![Food Stamp News, February 1945, front page: Friday Is Stamp Day, 1945 Canada newspaper page: A trade newspaper front page](https://propagandaarchive.org/collection/images/canada-food-stamp-news-friday-is-stamp-day-1945.jpg)](https://propagandaarchive.org/collection/images/canada-food-stamp-news-friday-is-stamp-day-1945.jpg)

# Food Stamp News, February 1945, front page: Friday Is Stamp Day (Canada, February 1945)

A trade newspaper front page headed 'Friday Is Stamp Day' for the Third War Savings Stamp Campaign, with a cartoon of a grocer pasting up stamp-day signs while a slumped, caricatured Hitler-like figure paints over them ('Let's put this guy outa business!', 'Make every Friday unlucky for the Axis'). The tell is the enemy caricature and the appeal that the troops 'expect' stay-at-home buyers to back them, used to move a merchant sales quota of 12,000,000 stamps.

## Propaganda techniques used in this newspaper page

[Name-calling](https://propagandaarchive.org/techniques/name-calling/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
FOOD STAMP NEWS
FOOD INDUSTRY'S WAR SAVINGS STAMP MERCHANDISING PUBLICATION
Vol. III  FEBRUARY, 1945  No. 2

FRIDAY IS STAMP DAY
Third War Savings Stamp Campaign Gets Underway Backed by National and Store Advertising. Objective is to Sell 12,000,000 Stamps. Special Events Will Boost Sales.

[cartoon:] LET'S PUT THIS GUY OUTA BUSINESS!
FRIDAY IS STAMP DAY / FRIDAY SPECIAL WAR STAMP 25¢ / BUY A WAR STAMP TO-DAY! / BUY A WAR STAMP EVERY FRIDAY / MAKE EVERY FRIDAY UNLUCKY FOR THE AXIS Buy WAR SAVINGS STAMPS

Selling War Stamps a Merchandising Job
Promotion Ideas for Grocers' War Savings Stamp Drive
[body columns not transcribed]
```

[← The 25 Club \[9\]: War Savings Stamp booklet, August 1945 page and 'What Your War Savings Do for You'](https://propagandaarchive.org/collection/canada-25-club-war-savings-what-they-do-1945/) [Food Stamp News, February 1945, page two: Here Is a Page of Ideas to Help You Sell War Savings Stamps (Canada, February 1945) →](https://propagandaarchive.org/collection/canada-food-stamp-news-page-of-ideas-1945/)

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