---
title: 'Says Mike: It''s got to be Right -- To Win the Fight'
url: https://propagandaarchive.org/collection/canada-its-got-to-be-right-says-mike-1939/
description: A grinning cartoon soldier in a steel helmet forms the head of a micrometer, the precision gauge, against a flat red ground.
section: Collection
---

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3. Says Mike: It's got to be Right -- To Win the Fight

[![Says Mike: It's got to be Right -- To Win the Fight, 1939 Canada poster: A grinning cartoon soldier in a steel helmet forms](https://propagandaarchive.org/collection/images/canada-its-got-to-be-right-says-mike-1939.jpg)](https://propagandaarchive.org/collection/images/canada-its-got-to-be-right-says-mike-1939.jpg)

# Says Mike: It's got to be Right -- To Win the Fight

A grinning cartoon soldier in a steel helmet forms the head of a micrometer, the precision gauge, against a flat red ground, with 'Says MIKE' as the speaker. The folksy first-name mascot gives the factory-quality message the voice of an ordinary service man rather than an official one.

## Propaganda techniques used in this poster

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/)

## Text on the object

Original (English) · read from the image, not independently checked

```
Says MIKE:
IT'S GOT
TO BE
RIGHT--
TO WIN THE FIGHT

ISSUED BY THE DIRECTOR OF PUBLIC INFORMATION FOR THE DEPARTMENT OF MUNITIONS AND SUPPLY, OTTAWA.
PRINTED IN CANADA
[illegible]
```

[← Il y a des armes ... dans ce tas de ferraille derrière la grange \[There are weapons in this scrap heap behind the barn\]](https://propagandaarchive.org/collection/canada-il-y-a-des-armes-ferraille-derriere-la-grange-french-1939/) [It's Our War →](https://propagandaarchive.org/collection/canada-its-our-war-aldwinckle-1939/)

## More propaganda examples that use the same techniques

- [Trois Tetes sous l'meme bonnet (three heads under the same cap)](https://propagandaarchive.org/collection/trois-tetes-sous-le-meme-bonnet-1789/) (France · 1789 · Plain folks, Glittering generalities)
- ['This log cabin was the first building erected on the North Bend', Whig print by T. Sinclair, 1840](https://propagandaarchive.org/collection/harrison-north-bend-log-cabin-sinclair-1840/) (United States · 1840 · Plain folks, Transfer)
- [Treeing Coons (pro-Polk cartoon), 1844](https://propagandaarchive.org/collection/treeing-coons-polk-1844/) (United States · 1844 · Name-calling, Plain folks)
- [Zachary Taylor, People's Candidate for President (Currier banner), 1848](https://propagandaarchive.org/collection/taylor-fillmore-peoples-candidate-1848/) (United States · 1848 · Plain folks, Glittering generalities)
- ['Little Mac.' (from the Democratic presidential campaign songster)](https://propagandaarchive.org/collection/little-mac-song-sheet-feeks-1864/) (United States · 1864 · Bandwagon, Plain folks)
- [The peoples' choice, H. Greeley G. Brown](https://propagandaarchive.org/collection/peoples-choice-greeley-brown-1872/) (United States · 1872 · Bandwagon, Plain folks)
- [The working-man's banner. For President, Ulysses S. Grant, 'The Galena Tanner.' For Vice-President, Henry Wilson, 'The Natick Shoemaker.'](https://propagandaarchive.org/collection/working-mans-banner-grant-1872/) (United States · 1872 · Plain folks, Transfer)
- [The Chappaqua farmer](https://propagandaarchive.org/collection/chappaqua-farmer-1872/) (United States · Jul 1872 · Plain folks, Glittering generalities)