---
title: Look Ahead - Foresight is Better than Hindsight
url: https://propagandaarchive.org/collection/canada-look-ahead-foresight-hindsight-1939/
description: Two uniformed men in service caps look on as a well-dressed man with a portfolio walks beside the word 'Foresight'.
section: Collection
---

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3. Look Ahead - Foresight is Better than Hindsight

[![Look Ahead - Foresight is Better than Hindsight, 1939 Canada poster: Two uniformed men in service caps look](https://propagandaarchive.org/collection/images/canada-look-ahead-foresight-hindsight-1939.jpg)](https://propagandaarchive.org/collection/images/canada-look-ahead-foresight-hindsight-1939.jpg)

# Look Ahead - Foresight is Better than Hindsight

Two uniformed men in service caps look on as a well-dressed man with a portfolio walks beside the word 'Foresight', while a ragged man with a patched seat is drawn under 'Hindsight'. The tell is the contrast of prosperity with visible poverty as the cost of not saving, tied to the post-war period and the purchase of War Savings Certificates.

## Propaganda techniques used in this poster

[Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/)

## Text on the object

Original (English) · read from the image, not independently checked

```
LOOK AHEAD
FORESIGHT
IS BETTER THAN
HINDSIGHT...
DON'T BE BEHIND IN THE POST-WAR RECONSTRUCTION
PERIOD - PREPARE NOW BY BUILDING UP A
SAVINGS BACKLOG THROUGH
WAR SAVINGS CERTIFICATES
```

[← The Lives of These Men Depend on Your Work](https://propagandaarchive.org/collection/canada-lives-of-these-men-depend-on-your-work-1939/) [Maybe You Won't Want that Old Job Back... →](https://propagandaarchive.org/collection/canada-maybe-you-wont-want-that-old-job-back-1939/)

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