---
title: Speaking of Sacrifice
url: https://propagandaarchive.org/collection/canada-speaking-of-sacrifice-1942/
description: A black silhouette of a rifle-and-bayonet soldier looms over a newspaper page of Canadian Army casualty lists from Dieppe.
section: Collection
---

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3. Speaking of Sacrifice

[![Speaking of Sacrifice, 1942 Canada poster: A black silhouette of a rifle-and-bayonet soldier looms over a newspaper page](https://propagandaarchive.org/collection/images/canada-speaking-of-sacrifice-1942.jpg)](https://propagandaarchive.org/collection/images/canada-speaking-of-sacrifice-1942.jpg)

# Speaking of Sacrifice

A black silhouette of a rifle-and-bayonet soldier looms over a newspaper page of Canadian Army casualty lists from Dieppe, while caricatured civilians below complain of taxes, wages, profits, gas and tires. The complainers are drawn as small and grotesque (name-calling by caricature), and the casualty names lend their weight to the demand for acceptance of home-front costs (transfer).

## Propaganda techniques used in this poster

[Name-calling](https://propagandaarchive.org/techniques/name-calling/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
LISTS OF CANADIAN ARMY CASUALTIES [...]ND ON DIEPPE
MY TAXES ARE AWFUL
AND WAGES ARE TOO LOW
THERE'S NO PROFIT ANY MORE
AND GAS AN' TIRES!!
Speaking of Sacrifice
This message is issued by the Department of Munitions and Supply for Canada.
CARTOON BY JOHN COLLINS WHICH APPEARED ON THE FRONT PAGE OF THE MONTREAL GAZETTE ON AUGUST 26th, 1942
[the casualty-list newspaper columns behind the figures are not transcribed; signature:] JOHN COLLINS
```

[← Somebody talked! The Walls Have Ears](https://propagandaarchive.org/collection/canada-somebody-talked-the-walls-have-ears-1942/) [They Gave Their Lives! Will You Replace Their Ships? →](https://propagandaarchive.org/collection/canada-they-gave-their-lives-replace-ships-1942/)

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