---
title: They Also Serve... Who Only Work and Save!
url: https://propagandaarchive.org/collection/canada-they-also-serve-who-only-work-and-save-1939/
description: 'Top panel: aircraft and airmen at a field with a woman typing. Lower panel: five smiling civilians and servicemen, one writing, beside ''SAVE!''.'
section: Collection
---

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3. They Also Serve... Who Only Work and Save!

[![They Also Serve... Who Only Work and Save!, 1939 Canada poster: Top panel](https://propagandaarchive.org/collection/images/canada-they-also-serve-who-only-work-and-save-1939.jpg)](https://propagandaarchive.org/collection/images/canada-they-also-serve-who-only-work-and-save-1939.jpg)

# They Also Serve... Who Only Work and Save!

Top panel: aircraft and airmen at a field with a woman typing. Lower panel: five smiling civilians and servicemen, one writing, beside 'SAVE!'. The tell (transfer) is the borrowing of the prestige of flying service for ground and civilian workers, so that buying War Savings Certificates is placed alongside military service.

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
They also serve...
Who only work and-
SAVE!
MAYBE YOU CAN'T FLY
BUT YOU CAN BUY-
WAR SAVINGS CERTIFICATES ADD TO YOUR
WAR EFFORT AND AIDS YOUR 'AFTER-THE-WAR EFFORT.'
BUY AND BUILD UP A POST-WAR SAVINGS BACKLOG OF
War Savings Certificates
[signature:] R.C.A.F.
```

[← The Winnah! You Can Put Yourself Farther Ahead in the Game (War Savings Certificates)](https://propagandaarchive.org/collection/canada-the-winnah-war-savings-certificates-1939/) [They Who Buy and Put Away Will Have Real Cash a Later Day →](https://propagandaarchive.org/collection/canada-they-who-buy-and-put-away-1939/)

## More propaganda examples that use the same techniques

- [Fragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouches](https://propagandaarchive.org/collection/abydos-king-list-ramesses-ii-temple-british-museum/) (New Kingdom Egypt · 0000 · Card stacking, Transfer)
- [Clay cylinder with the Ehulhul inscription of Nabonidus, king of Babylon, describing work on three temples](https://propagandaarchive.org/collection/cylinder-nabonidus-ehulhul-inscription-555bce/) (Neo Babylonian Empire · 0000 · Transfer)
- [Seated limestone statue of Hatshepsut as king, with feminine royal titles on the throne, reassembled from fragments broken up at Deir el-Bahri](https://propagandaarchive.org/collection/hatshepsut-seated-statue-limestone-met-1458bce/) (New Kingdom Egypt · 0000 · Transfer, Testimonial)
- [Glazed-brick panel with a striding lion, from Babylon (reign of Nebuchadnezzar II)](https://propagandaarchive.org/collection/ishtar-gate-panel-striding-lion-nebuchadnezzar-ii-604bce/) (Neo Babylonian Empire · 0000 · Transfer)
- [Limestone relief block of Ramesses II wearing the White Crown, a jubilee relief from his temple at Herakleopolis](https://propagandaarchive.org/collection/jubilee-relief-ramesses-ii-herakleopolis-met-05-4-256/) (New Kingdom Egypt · 0000 · Transfer)
- [Line drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt](https://propagandaarchive.org/collection/kadesh-relief-ramesseum-breasted-drawing-1275bce/) (New Kingdom Egypt · 0000 · Card stacking, Transfer). Content note: A drawing of an Egyptian royal battle relief showing Hittite soldiers and horses killed and drowned, as the king's monument presented the battle; it is a one-sided image made by the winning side's own account.
- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
- [Egyptian alabaster jar inscribed with the name of Xerxes the Great in four languages (Old Persian, Elamite, Babylonian, Egyptian), 486 to 466 BCE](https://propagandaarchive.org/collection/xerxes-jar-four-languages-486bce/) (Achaemenid Empire · 0000 · Transfer)