---
title: This Means Delay, This - Victory
url: https://propagandaarchive.org/collection/canada-this-means-delay-this-victory-1939/
description: 'Two panels side by side. Left, on yellow: a cap-wearing man on a platform, fists raised over a crowd, captioned ''This, means D-E-L-A-Y''.'
section: Collection
---

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3. This Means Delay, This - Victory

[![This Means Delay, This - Victory, 1939 Canada poster: Two panels side by side](https://propagandaarchive.org/collection/images/canada-this-means-delay-this-victory-1939.jpg)](https://propagandaarchive.org/collection/images/canada-this-means-delay-this-victory-1939.jpg)

# This Means Delay, This - Victory

Two panels side by side. Left, on yellow: a cap-wearing man on a platform, fists raised over a crowd, captioned 'This, means D-E-L-A-Y'. Right, on blue: formations of roundel-marked aircraft over hangars, with 'This - Victory'. The tell (fear-appeal) is the pairing of a public meeting with delay in aircraft output, implying that work stoppage costs victory.

## Propaganda techniques used in this poster

[Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/)

## Text on the object

Original (English) · read from the image, not independently checked

```
THIS, MEANS
D-E-L-A-Y
THIS-
VICTORY
[imprint, lower left:] SAMPSON-MATTHEWS LIMITED, TORONTO
[imprint, bottom centre:] Prepared and published under the auspices of the Advertising & Sales Club of Toronto and distributed under the authority of the Director-General of Aircraft Production
[imprint, lower right:] DONATED TO CANADA'S WAR EFFORT BY FLEET AIRCRAFT LIMITED, FORT ERIE, ONT.
```

[← This is Our War Too! We're Buying War Savings Certificates Every Month](https://propagandaarchive.org/collection/canada-this-is-our-war-too-war-savings-certificates-1939/) [This Time We Are All in the Front Line - Buy War Savings Certificates Regularly! →](https://propagandaarchive.org/collection/canada-this-time-we-are-all-in-the-front-line-1939/)

## More propaganda examples that use the same techniques

- [Miniature of Pope Urban II at the Council of Clermont, Les Passages d'outremer (BnF Fr. 5594, fol. 19r)](https://propagandaarchive.org/collection/passages-doutremer-council-of-clermont-colombe-1474/) (France · 1474 · Testimonial, Fear appeal). Content note: Medieval religious imagery and a French text describing alleged killings and captivity of eastern Christians, as used to argue for the First Crusade; the text is shown as written.
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (Holy Roman Empire · 1632 · Scapegoating, Fear appeal)
- [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Kingdom of Great Britain · Jan 12, 1793 · Fear appeal, Name-calling)
- [Proclamation de Sonthonax en créole, Cap-Français (Proclamation of Commissioner Sonthonax in Creole)](https://propagandaarchive.org/collection/sonthonax-proclamation-creole-1793/) (France · Aug 29, 1793 · Fear appeal, Scapegoating). Content note: Colonial-era proclamation on slavery and emancipation in Saint-Domingue; speaks of slaves, whips and 'Nègues' in period terms.
- [Gazette of the United States, "The Jeffersoniad" no. VIII, 14 August 1800](https://propagandaarchive.org/collection/gazette-us-jeffersoniad-1800/) (United States · Aug 14, 1800 · Name-calling, Fear appeal)
- [Tyrants Prostrate, Liberty Triumphant (pro-Polk cartoon on Dorr), 1844](https://propagandaarchive.org/collection/tyrants-prostrate-liberty-triumphant-polk-1844/) (United States · 1844 · Name-calling, Fear appeal). Content note: Speech balloons contain anti-Catholic and nativist wording ('the ruins of Popery') in the mouths of the Whig figures, written by a Democratic cartoonist and shown unaltered.
- [Brolej Žemajčiaj! (Brothers Samogitians!): hand-painted broken-cross poster](https://propagandaarchive.org/collection/brolej-zemajciaj-broken-cross-1862/) (Russian Empire · 1862 · Fear appeal, Transfer)