---
title: Voluntary Savings - It's Up to You Now
url: https://propagandaarchive.org/collection/canada-voluntary-savings-its-up-to-you-now-1939/
description: A cartoon workman in a cap thumbs at himself under the words 'Voluntary' and a struck-through 'Compulsory Savings - it's up to YOU now'.
section: Collection
---

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3. Voluntary Savings - It's Up to You Now

[![Voluntary Savings - It's Up to You Now, 1939 Canada poster: A cartoon workman in a cap thumbs at himself under the words](https://propagandaarchive.org/collection/images/canada-voluntary-savings-its-up-to-you-now-1939.jpg)](https://propagandaarchive.org/collection/images/canada-voluntary-savings-its-up-to-you-now-1939.jpg)

# Voluntary Savings - It's Up to You Now

A cartoon workman in a cap thumbs at himself under the words 'Voluntary' and a struck-through 'Compulsory Savings - it's up to YOU now'; his speech bubble says 'Me? I'm buying more bonds with that extra cash!'. The tell for plain-folks is the everyman cartoon speaking for the audience, and for bandwagon that his purchase is offered as the thing others are already doing; the struck-out 'compulsory' also implies compulsion as the alternative.

## Propaganda techniques used in this poster

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/) [Bandwagon](https://propagandaarchive.org/techniques/bandwagon/)

## Text on the object

Original (English) · read from the image, not independently checked

```
VOLUNTARY
COMPULSORY [struck through]
SAVINGS
IT'S UP TO YOU NOW
ME? I'M BUYING MORE BONDS WITH THAT EXTRA CASH!
Buy More WAR SAVINGS CERTIFICATES AND VICTORY BONDS
```

[← Use Your Pay During the War to Add to Your Pay After the War!](https://propagandaarchive.org/collection/canada-use-your-pay-during-the-war-to-add-to-your-pay-after-the-war-1939/) [Waiting - Buy Victory Bonds →](https://propagandaarchive.org/collection/canada-waiting-buy-victory-bonds-white-1939/)

## More propaganda examples that use the same techniques

- [Trois Tetes sous l'meme bonnet (three heads under the same cap)](https://propagandaarchive.org/collection/trois-tetes-sous-le-meme-bonnet-1789/) (France · 1789 · Plain folks, Glittering generalities)
- ['This log cabin was the first building erected on the North Bend', Whig print by T. Sinclair, 1840](https://propagandaarchive.org/collection/harrison-north-bend-log-cabin-sinclair-1840/) (United States · 1840 · Plain folks, Transfer)
- [Treeing Coons (pro-Polk cartoon), 1844](https://propagandaarchive.org/collection/treeing-coons-polk-1844/) (United States · 1844 · Name-calling, Plain folks)
- [Zachary Taylor, People's Candidate for President (Currier banner), 1848](https://propagandaarchive.org/collection/taylor-fillmore-peoples-candidate-1848/) (United States · 1848 · Plain folks, Glittering generalities)
- ['Little Mac.' (from the Democratic presidential campaign songster)](https://propagandaarchive.org/collection/little-mac-song-sheet-feeks-1864/) (United States · 1864 · Bandwagon, Plain folks)
- [The peoples' choice, H. Greeley G. Brown](https://propagandaarchive.org/collection/peoples-choice-greeley-brown-1872/) (United States · 1872 · Bandwagon, Plain folks)
- [The working-man's banner. For President, Ulysses S. Grant, 'The Galena Tanner.' For Vice-President, Henry Wilson, 'The Natick Shoemaker.'](https://propagandaarchive.org/collection/working-mans-banner-grant-1872/) (United States · 1872 · Plain folks, Transfer)
- [The Chappaqua farmer](https://propagandaarchive.org/collection/chappaqua-farmer-1872/) (United States · Jul 1872 · Plain folks, Glittering generalities)