---
title: After the War - You May be Down but You Needn't be Out (War Savings Certificates)
url: https://propagandaarchive.org/collection/canada-war-savings-certificates-down-but-not-out-1939/
description: An RAF-marked twin-engine aircraft lands near hangars above a stooped, cigarette-smoking man in a coat beside a wire fence.
section: Collection
---

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3. After the War - You May be Down but You Needn't be Out

[![After the War - You May be Down but You Needn't be Out, 1939 Canada poster: An RAF-marked twin-engine aircraft lands near](https://propagandaarchive.org/collection/images/canada-war-savings-certificates-down-but-not-out-1939.jpg)](https://propagandaarchive.org/collection/images/canada-war-savings-certificates-down-but-not-out-1939.jpg)

# After the War - You May be Down but You Needn't be Out (War Savings Certificates)

An RAF-marked twin-engine aircraft lands near hangars above a stooped, cigarette-smoking man in a coat beside a wire fence, with 'You may be down But you needn't be OUT' between them. The tell is the pairing of a landing aircraft with a downcast civilian, offering one remedy (a savings backlog) against post-war hardship.

## Propaganda techniques used in this poster

[Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/)

## Text on the object

Original (English) · read from the image, not independently checked

```
AFTER THE WAR-
You may be down
But you needn't be
OUT
PROTECT YOURSELF AGAINST POST-WAR LET-DOWN
BY BUILDING UP A SAVINGS BACKLOG THROUGH
War Savings Certificates
```

[← Wanted: Scrap Metal...To Make Tanks, Shells, Guns](https://propagandaarchive.org/collection/canada-wanted-scrap-metal-tanks-shells-guns-1939/) [You Don't Have to be a Math'matical Wizard to Figure out Your Position on This (War Savings Certificates) →](https://propagandaarchive.org/collection/canada-war-savings-certificates-mathmatical-wizard-1939/)

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