--- title: Captain Joe Foss USMC bags 26 Jap Zeros url: https://propagandaarchive.org/collection/captain-joe-foss-saturday-evening-post-1943/ description: 'Magazine promotion sheet: a torn-edge reproduction of a Saturday Evening Post page (3 April 1943) with a portrait of Marine Captain Joe Foss under ''Our' section: Collection --- 1. [Home](https://propagandaarchive.org/) 2. [Collection](https://propagandaarchive.org/collection/) 3. Captain Joe Foss USMC bags 26 Jap Zeros **Content note:** Uses the wartime term 'Jap' for Japanese aircraft and people in the headline and article, as printed. This object is shown as it was published. [Why](https://propagandaarchive.org/about/#as-it-was) [![Captain Joe Foss USMC bags 26 Jap Zeros, 1943 US advertisement: Magazine promotion sheet](https://propagandaarchive.org/collection/images/captain-joe-foss-saturday-evening-post-1943.jpg)](https://propagandaarchive.org/collection/images/captain-joe-foss-saturday-evening-post-1943.jpg) # Captain Joe Foss USMC bags 26 Jap Zeros Magazine promotion sheet: a torn-edge reproduction of a Saturday Evening Post page (3 April 1943) with a portrait of Marine Captain Joe Foss under 'Our Number One Ace Comes Home', beside hand-lettered headline text and the magazine's logo. The article calls him 'a typical American boy', a plain-folks frame, and the sheet presents his record as the selling point. ## Propaganda techniques used in this advertisement [Testimonial](https://propagandaarchive.org/techniques/testimonial/) [Plain folks](https://propagandaarchive.org/techniques/plain-folks/) ## Text on the object Original (English) · read from the image, not independently checked ``` [left page, top:] April 3, 1943 THE SATURDAY EVENING POST [photo credit:] U. S. MARINE CORPS South Dakota farm-bred Joe Foss, captain in the Marine Corps Reserve and America's outstanding air hero of the war, blasted 26 Jap planes from the Guadalcanal skies. OUR NUMBER ONE ACE COMES HOME By CAPT. GARRETT GRAHAM, USMCR The spine-tingling story of Captain Joe Foss, a typical American boy, who returns this week after shooting down 26 Zeros in the South Pacific. IF WE put up statues to the individual heroes of this war, pedestals in our public squares will enthrone an odd assortment of bronze likenesses of kids who-yesterday, wasn't it?-were polishing our windshields, working on the farm, waiting on us at the chain store; kids who didn't have a speaking acquaintance with glory last year, but unwittingly overtook it one day between dawn and sunrise in the seven-league boots of youth. One of these-a stripling South Dakota farm boy yesterday, and today a stalwart, 175-pound, six-foot, blue-eyed, curly-haired captain of marines-America's greatest ace of this war to date, comes back to his homeland on leave this week, a soldier home from the blood-spattered clouds over Guadalcanal. He might have been named Joe Doakes, but as it happens his name is Joe Foss, Capt. Joseph J. Foss, USMCR, who has knocked twenty-six Japanese planes from the skies by official count, and that does not include "smokers" or "probables." It was in the summer of 1934, eight years before death started patrolling the skies of Guadalcanal, that Joe Foss first went up in a plane. [remaining column text continues in the same vein about Foss's flying career and a Guadalcanal air raid; the right-hand column is torn off at its right edge and the small caption of a second photograph, beginning "June St", is cut off; not transcribed line by line] [poster headline:] Captain Joe Foss USMC -bags 26 Jap Zeros THE SATURDAY EVENING POST [imprint:] PRINTED IN USA 4-3-43 ``` [← Canning Time Table: Watch the Clock!](https://propagandaarchive.org/collection/canning-time-table-1943/) [Carelessness means DEATH: take care of your gas mask →](https://propagandaarchive.org/collection/carelessness-means-death-gas-mask-army-conservation-1943/) ## More propaganda examples that use the same techniques - [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account. - [Tomb of Darius I at Naqsh-e Rustam: the king in relief beside his inscription DNa, c. 490 BCE](https://propagandaarchive.org/collection/dna-inscription-darius-i-naqsh-e-rustam-490bce/) (Achaemenid Empire · 0000 · Testimonial, Card stacking) - [Seated limestone statue of Hatshepsut as king, with feminine royal titles on the throne, reassembled from fragments broken up at Deir el-Bahri](https://propagandaarchive.org/collection/hatshepsut-seated-statue-limestone-met-1458bce/) (New Kingdom Egypt · 0000 · Transfer, Testimonial) - [Bronze sestertius of Gaius (Caligula), reverse S P Q R P P OB CIVES SERVATOS in an oak wreath](https://propagandaarchive.org/collection/sestertius-caligula-ob-cives-servatos-0037/) (Roman Empire · 0037 · Testimonial, Transfer) - [Bronze sestertius of Trajan, reverse S P Q R OPTIMO PRINCIPI, S C, the emperor on horseback riding down an enemy](https://propagandaarchive.org/collection/sestertius-trajan-optimo-principi-0103/) (Roman Empire · 0103 · Testimonial, Glittering generalities) - [Seljuq gold dinar of Sanjar, dated 493 AH, with the Abbasid caliph named on one face](https://propagandaarchive.org/collection/seljuq-gold-dinar-sanjar-caliph-name-1099/) (Great Seljuk Empire · 1099 · Testimonial) - [Estoire d'Eracles page with Bernard of Clairvaux preaching the Second Crusade in the initial (Walters W.137, fol. 180v)](https://propagandaarchive.org/collection/eracles-bernard-preaching-second-crusade-w137-1275/) (France · 1275 · Testimonial) - [Opening page of the Estoire d'Eracles (William of Tyre in French), with the Crucifixion and Pope Urban II preaching the First Crusade in the initial (Walters W.137, fol. 1r)](https://propagandaarchive.org/collection/eracles-urban-ii-preaching-first-crusade-w137-1275/) (France · 1275 · Testimonial, Transfer)