---
title: 'Care keeps you warm: light layers provide insulation'
url: https://propagandaarchive.org/collection/care-keeps-you-warm-arctic-clothing-1944/
description: 'Training poster on cold-weather clothing: a smiling soldier in a fur-trimmed parka stands beside four numbered panels (don''t get overheated.'
section: Collection
---

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3. Care keeps you warm: light layers provide insulation

[![Care keeps you warm: light layers provide insulation, 1944 US poster: Training poster on cold-weather clothing](https://propagandaarchive.org/collection/images/care-keeps-you-warm-arctic-clothing-1944.jpg)](https://propagandaarchive.org/collection/images/care-keeps-you-warm-arctic-clothing-1944.jpg)

# Care keeps you warm: light layers provide insulation

Training poster on cold-weather clothing: a smiling soldier in a fur-trimmed parka stands beside four numbered panels (don't get overheated, keep it clean, keep it loose, keep it dry) and a cross-section diagram of clothing layers. It is practical instruction; the only persuasion is the cheerful, ordinary-soldier depiction, so the technique is faint here.

## Propaganda techniques used in this poster

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/)

## Text on the object

Original (English) · read from the image, not independently checked

```
CARE KEEPS YOU WARM
1
DON'T GET OVERHEATED!
2
KEEP IT CLEAN!
3
KEEP IT LOOSE!
4
KEEP IT DRY!
CROSS-SECTION
PROTECTIVE LAYERS OF CLOTHING
OUTER GARMENT
WINDBREAKER
PILE
WOOL O.D.
UNDERWEAR, WOOL
LIGHT LAYERS PROVIDE INSULATION...
YOUR BODY IS THE HEATER...CLOTHING HOLDS HEAT IN, COLD AIR OUT
[imprint:] Arctic Clothing: Care Keeps You Warm; approved War Department Graphic Training Aid 21-8, War Department 2 August 1944, reproduction without permission prohibited.
[imprint:] U.S. GOVERNMENT PRINTING OFFICE 1944 O-[illegible]
```

[← Hasten Their Victorious Homecoming (blue and red poster)](https://propagandaarchive.org/collection/canada-hasten-their-victorious-homecoming-poster-1944/) [Careless 'Borrowing' Is Sabotage →](https://propagandaarchive.org/collection/careless-borrowing-is-sabotage-1944/)

## More propaganda examples that use the same techniques

- [Trois Tetes sous l'meme bonnet (three heads under the same cap)](https://propagandaarchive.org/collection/trois-tetes-sous-le-meme-bonnet-1789/) (France · 1789 · Plain folks, Glittering generalities)
- ['This log cabin was the first building erected on the North Bend', Whig print by T. Sinclair, 1840](https://propagandaarchive.org/collection/harrison-north-bend-log-cabin-sinclair-1840/) (United States · 1840 · Plain folks, Transfer)
- [Treeing Coons (pro-Polk cartoon), 1844](https://propagandaarchive.org/collection/treeing-coons-polk-1844/) (United States · 1844 · Name-calling, Plain folks)
- [Zachary Taylor, People's Candidate for President (Currier banner), 1848](https://propagandaarchive.org/collection/taylor-fillmore-peoples-candidate-1848/) (United States · 1848 · Plain folks, Glittering generalities)
- ['Little Mac.' (from the Democratic presidential campaign songster)](https://propagandaarchive.org/collection/little-mac-song-sheet-feeks-1864/) (United States · 1864 · Bandwagon, Plain folks)
- [The peoples' choice, H. Greeley G. Brown](https://propagandaarchive.org/collection/peoples-choice-greeley-brown-1872/) (United States · 1872 · Bandwagon, Plain folks)
- [The working-man's banner. For President, Ulysses S. Grant, 'The Galena Tanner.' For Vice-President, Henry Wilson, 'The Natick Shoemaker.'](https://propagandaarchive.org/collection/working-mans-banner-grant-1872/) (United States · 1872 · Plain folks, Transfer)
- [The Chappaqua farmer](https://propagandaarchive.org/collection/chappaqua-farmer-1872/) (United States · Jul 1872 · Plain folks, Glittering generalities)