---
title: CARE milk poster, cow diagram (English poster distributed in Colombo)
url: https://propagandaarchive.org/collection/care-milk-cow-diagram-english-colombo-1959/
description: A English-language CARE milk poster built as a diagram inside the outline of a cow. Tagged by technique, with source and rights.
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. CARE milk poster, cow diagram (English poster distributed in Colombo)

[![CARE milk poster, cow diagram, 1959 US poster: A English-language CARE milk poster built as a diagram inside the outline](https://propagandaarchive.org/collection/images/care-milk-cow-diagram-english-colombo-1959.jpg)](https://propagandaarchive.org/collection/images/care-milk-cow-diagram-english-colombo-1959.jpg)

# CARE milk poster, cow diagram (English poster distributed in Colombo)

A English-language CARE milk poster built as a diagram inside the outline of a cow. One panel shows an American farmer and cow feeding a fat separator and drying oven, another a glass of milk with a nutrient table compared with eggs, chicken, fish and rice, a third children, a girl and a boy winning a trophy under the heading on good health through milk. A shield with clasped hands carries the name of the United States. The tell is plain-folks and glittering-generalities: a farmer and healthy children stand for the benefit, with figures supporting the claim.

## Propaganda techniques used in this poster

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
CARE MILK

YOUR GLASS
OF CARE MILK
CALORIES 151
PROTEIN 15 gms
CALCIUM 510 mg
RIBOFLAVIN 681 mcg
EGGS: 2 / 3 / 2 / 5
CHICKEN: 1/4 lb / 1/3 lb / 2 lbs / 1 lb
FISH: 1/2 lb / 1/3 lb / 5 lbs / 2 lbs
RICE: 1/8 lb / 1/2 lb / 16 lbs / 15/8 lbs

GOOD HEALTH
AND ENERGY
Sound teeth and bones

AMERICAN COW
FAT SEPARATOR
DRYING OVEN

GOOD HEALTH THROUGH MILK

CARE MILK comes from the finest dairying regions of the United States and meets all government regulations. It is pure, fresh milk from which the fat and water have been removed, and to which nothing has been added.
High in food value, CARE milk is an excellent source of the body-building proteins, minerals, vitamins needed for the good health not only of growing boys and girls but the whole family.

UNITED STATES OF AMERICA

9-8486
```

Nutrient-table rows are listed in the order printed across the four food columns.

[← Actualidades Mundiales poster, No. 64 (Spanish world-news map, Latin America)](https://propagandaarchive.org/collection/actualidades-mundiales-poster-64-china-cuba-berlin-1959/) [CARE milk poster, Tamil edition (Tamil poster distributed in Colombo) →](https://propagandaarchive.org/collection/care-milk-cow-diagram-tamil-colombo-1959/)

## More propaganda examples that use the same techniques

- [Trois Tetes sous l'meme bonnet (three heads under the same cap)](https://propagandaarchive.org/collection/trois-tetes-sous-le-meme-bonnet-1789/) (France · 1789 · Plain folks, Glittering generalities)
- ['This log cabin was the first building erected on the North Bend', Whig print by T. Sinclair, 1840](https://propagandaarchive.org/collection/harrison-north-bend-log-cabin-sinclair-1840/) (United States · 1840 · Plain folks, Transfer)
- [Treeing Coons (pro-Polk cartoon), 1844](https://propagandaarchive.org/collection/treeing-coons-polk-1844/) (United States · 1844 · Name-calling, Plain folks)
- [Zachary Taylor, People's Candidate for President (Currier banner), 1848](https://propagandaarchive.org/collection/taylor-fillmore-peoples-candidate-1848/) (United States · 1848 · Plain folks, Glittering generalities)
- ['Little Mac.' (from the Democratic presidential campaign songster)](https://propagandaarchive.org/collection/little-mac-song-sheet-feeks-1864/) (United States · 1864 · Bandwagon, Plain folks)
- [The peoples' choice, H. Greeley G. Brown](https://propagandaarchive.org/collection/peoples-choice-greeley-brown-1872/) (United States · 1872 · Bandwagon, Plain folks)
- [The working-man's banner. For President, Ulysses S. Grant, 'The Galena Tanner.' For Vice-President, Henry Wilson, 'The Natick Shoemaker.'](https://propagandaarchive.org/collection/working-mans-banner-grant-1872/) (United States · 1872 · Plain folks, Transfer)
- [The Chappaqua farmer](https://propagandaarchive.org/collection/chappaqua-farmer-1872/) (United States · Jul 1872 · Plain folks, Glittering generalities)