---
title: CARE milk poster, Sinhalese edition (Sinhalese poster distributed in Colombo)
url: https://propagandaarchive.org/collection/care-milk-cow-diagram-sinhalese-colombo-1959/
description: A Sinhalese-language CARE milk poster built as a diagram inside the outline of a cow. Tagged by technique, with source and rights.
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. CARE milk poster, Sinhalese edition

[![CARE milk poster, Sinhalese edition, 1959 US poster: A Sinhalese-language CARE milk poster built as a diagram inside](https://propagandaarchive.org/collection/images/care-milk-cow-diagram-sinhalese-colombo-1959.jpg)](https://propagandaarchive.org/collection/images/care-milk-cow-diagram-sinhalese-colombo-1959.jpg)

# CARE milk poster, Sinhalese edition (Sinhalese poster distributed in Colombo)

A Sinhalese-language CARE milk poster built as a diagram inside the outline of a cow. One panel shows an American farmer and cow feeding a fat separator and drying oven, another a glass of milk with a nutrient table compared with eggs, chicken, fish and rice, a third children, a girl and a boy winning a trophy under the heading on good health through milk. A shield with clasped hands carries the name of the United States. The tell is plain-folks and glittering-generalities: a farmer and healthy children stand for the benefit, with figures supporting the claim.

## Propaganda techniques used in this poster

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (Sinhalese) · read from the image, not independently checked

```
'කෙයර්' කිරි

ඔබේ කෙයර් කිරි වීදුරුව

යහපත් සෞඛ්‍යය හා ශක්තිය
ශක්තිමත් දත් හා ඇට

කිරි බී නිරෝගී වන්න

ඇමෙරිකානු ගවයා
තෙල් ඉවත් කිරීම
කිරි වේලා ගැනීම

අමෙරිකා එක්සත් ජනපද රාජ්‍යය

[two body paragraphs in small Sinhala type at lower left: not fully legible at image resolution]

9-8487
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
'CARE' milk

Your glass of CARE milk

Good health and energy
Strong teeth and bones

Drink milk and be healthy

American cow
Fat separator
Drying oven

United States of America

[Body text not transcribed; the table repeats the English sheet's figures]
```

Sinhala transcription is a best reading of the headings and labels; the small body paragraphs and nutrient-table labels are not fully legible and are not transcribed.

[← Pictorial Review, Volume II, Number 5: Imperial Ethiopian Army training (Amharic-English poster distributed in Addis Ababa)](https://propagandaarchive.org/collection/pictorial-review-no-5-amharic-ethiopia-1959/) [Bataan Day poster, 9 April 1959 (English poster distributed in Manila) →](https://propagandaarchive.org/collection/bataan-day-9-april-1959-manila-1959/)

## More propaganda examples that use the same techniques

- [Trois Tetes sous l'meme bonnet (three heads under the same cap)](https://propagandaarchive.org/collection/trois-tetes-sous-le-meme-bonnet-1789/) (France · 1789 · Plain folks, Glittering generalities)
- ['This log cabin was the first building erected on the North Bend', Whig print by T. Sinclair, 1840](https://propagandaarchive.org/collection/harrison-north-bend-log-cabin-sinclair-1840/) (United States · 1840 · Plain folks, Transfer)
- [Treeing Coons (pro-Polk cartoon), 1844](https://propagandaarchive.org/collection/treeing-coons-polk-1844/) (United States · 1844 · Name-calling, Plain folks)
- [Zachary Taylor, People's Candidate for President (Currier banner), 1848](https://propagandaarchive.org/collection/taylor-fillmore-peoples-candidate-1848/) (United States · 1848 · Plain folks, Glittering generalities)
- ['Little Mac.' (from the Democratic presidential campaign songster)](https://propagandaarchive.org/collection/little-mac-song-sheet-feeks-1864/) (United States · 1864 · Bandwagon, Plain folks)
- [The peoples' choice, H. Greeley G. Brown](https://propagandaarchive.org/collection/peoples-choice-greeley-brown-1872/) (United States · 1872 · Bandwagon, Plain folks)
- [The working-man's banner. For President, Ulysses S. Grant, 'The Galena Tanner.' For Vice-President, Henry Wilson, 'The Natick Shoemaker.'](https://propagandaarchive.org/collection/working-mans-banner-grant-1872/) (United States · 1872 · Plain folks, Transfer)
- [The Chappaqua farmer](https://propagandaarchive.org/collection/chappaqua-farmer-1872/) (United States · Jul 1872 · Plain folks, Glittering generalities)