---
title: CARE milk poster, Tamil edition (Tamil poster distributed in Colombo)
url: https://propagandaarchive.org/collection/care-milk-cow-diagram-tamil-colombo-1959/
description: A Tamil-language CARE milk poster built as a diagram inside the outline of a cow. Tagged by technique, with source and rights.
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. CARE milk poster, Tamil edition (Tamil poster distributed in Colombo)

[![CARE milk poster, Tamil edition, 1959 US poster: A Tamil-language CARE milk poster built as a diagram inside the outline](https://propagandaarchive.org/collection/images/care-milk-cow-diagram-tamil-colombo-1959.jpg)](https://propagandaarchive.org/collection/images/care-milk-cow-diagram-tamil-colombo-1959.jpg)

# CARE milk poster, Tamil edition (Tamil poster distributed in Colombo)

A Tamil-language CARE milk poster built as a diagram inside the outline of a cow. One panel shows an American farmer and cow feeding a fat separator and drying oven, another a glass of milk with a nutrient table compared with eggs, chicken, fish and rice, a third children, a girl and a boy winning a trophy under the heading on good health through milk. A shield with clasped hands carries the name of the United States. The tell is plain-folks and glittering-generalities: a farmer and healthy children stand for the benefit, with figures supporting the claim.

## Propaganda techniques used in this poster

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (Tamil) · read from the image, not independently checked

```
'கெயர்' பால்

ஒரு கிளாஸ்
கெயர் பால்

கலரி 151
புரதம் 15 கிராம்
கல்சியம் 510 மி.கிராம்
ரிபோபினாவின் 681 மி.கிராம்

முட்டை  கோழிக்குஞ்சு  மீன்  சோறு

நோயற்ற வாழ்வு
குறைவற்ற சக்தி
உறுதியான பல்லும் எலும்பும்

அமெரிக்க பசு
கொழுப்பு வேறாக்கும் கருவி
மாவாக்கும் கருவி

பால் குடித்தால் பலம் பெறலாம்

ஐக்கிய அமெரிக்கா

[two body paragraphs in small Tamil type at lower left: not fully legible at image resolution]
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
'CARE' milk

A glass of CARE milk

Calories 151
Protein 15 grams
Calcium 510 mg
Riboflavin 681 mg [as printed]

Eggs  Chicken  Fish  Rice

Disease-free life
Unfailing energy
Firm teeth and bones

American cow
Fat-separating machine
Powdering machine [drying oven]

By drinking milk you can gain strength

United America

[Body text not transcribed]
```

Tamil transcription is a best reading of headings and labels; the small body paragraphs are not fully legible and are not transcribed.

[← CARE milk poster, cow diagram (English poster distributed in Colombo)](https://propagandaarchive.org/collection/care-milk-cow-diagram-english-colombo-1959/) [Louis Armstrong and His All Stars at the UNESCO Theater: The Ambassador of Jazz (Arabic-English poster distributed in Beirut) →](https://propagandaarchive.org/collection/louis-armstrong-appearance-arabic-lebanon-1959/)

## More propaganda examples that use the same techniques

- [Trois Tetes sous l'meme bonnet (three heads under the same cap)](https://propagandaarchive.org/collection/trois-tetes-sous-le-meme-bonnet-1789/) (France · 1789 · Plain folks, Glittering generalities)
- ['This log cabin was the first building erected on the North Bend', Whig print by T. Sinclair, 1840](https://propagandaarchive.org/collection/harrison-north-bend-log-cabin-sinclair-1840/) (United States · 1840 · Plain folks, Transfer)
- [Treeing Coons (pro-Polk cartoon), 1844](https://propagandaarchive.org/collection/treeing-coons-polk-1844/) (United States · 1844 · Name-calling, Plain folks)
- [Zachary Taylor, People's Candidate for President (Currier banner), 1848](https://propagandaarchive.org/collection/taylor-fillmore-peoples-candidate-1848/) (United States · 1848 · Plain folks, Glittering generalities)
- ['Little Mac.' (from the Democratic presidential campaign songster)](https://propagandaarchive.org/collection/little-mac-song-sheet-feeks-1864/) (United States · 1864 · Bandwagon, Plain folks)
- [The peoples' choice, H. Greeley G. Brown](https://propagandaarchive.org/collection/peoples-choice-greeley-brown-1872/) (United States · 1872 · Bandwagon, Plain folks)
- [The working-man's banner. For President, Ulysses S. Grant, 'The Galena Tanner.' For Vice-President, Henry Wilson, 'The Natick Shoemaker.'](https://propagandaarchive.org/collection/working-mans-banner-grant-1872/) (United States · 1872 · Plain folks, Transfer)
- [The Chappaqua farmer](https://propagandaarchive.org/collection/chappaqua-farmer-1872/) (United States · Jul 1872 · Plain folks, Glittering generalities)