---
title: 'U.S. Coast Guard: Ready Then, Ready Now'
url: https://propagandaarchive.org/collection/coast-guard-ready-then-ready-now-1941/
description: Recruiting poster showing shirtless sailors loading a large deck gun, with a fainter group of earlier crewmen behind them.
section: Collection
---

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3. U.S. Coast Guard: Ready Then, Ready Now

[![U.S. Coast Guard: Ready Then, Ready Now, 1941 US poster: Recruiting poster showing shirtless sailors loading a large deck](https://propagandaarchive.org/collection/images/coast-guard-ready-then-ready-now-1941.jpg)](https://propagandaarchive.org/collection/images/coast-guard-ready-then-ready-now-1941.jpg)

# U.S. Coast Guard: Ready Then, Ready Now

Recruiting poster showing shirtless sailors loading a large deck gun, with a fainter group of earlier crewmen behind them. The side slogan 'Ready Then' and 'Ready Now' links the service's past record to present readiness, a transfer of earlier prestige. The technique is mild here; the sheet is mainly a recruiting notice.

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
READY THEN
U.S. COAST GUARD
READY NOW
APPLY AT NEAREST RECRUITING OFFICE
[signature:] J. D. WISINSKI
[imprint:] NRB-30449-10-16-41-25M
```

[← Clear the tracks for war shipments. Buy coal now!](https://propagandaarchive.org/collection/clear-the-tracks-buy-coal-now-1941/) [Come on fellows! The USO's for the U.S.A. →](https://propagandaarchive.org/collection/come-on-fellows-the-usos-for-the-usa-disney-1941/)

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