---
title: Come on, you workers - Give 'em hell!
url: https://propagandaarchive.org/collection/come-on-you-workers-give-em-hell-1942/
description: 'Industrial-morale poster: a tank labelled ''America''s productive might'' fires over three ape-like figures labelled ''Jap treachery'' and ''Nazi butchery''.'
section: Collection
---

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2. [Collection](https://propagandaarchive.org/collection/)
3. Come on, you workers - Give 'em hell!

**Content note:** Japanese and German soldiers are drawn as apes, labelled 'Jap treachery' and 'Nazi butchery', with a bayonet and blood shown. This object is shown as it was published. [Why](https://propagandaarchive.org/about/#as-it-was)

[![Come on, you workers - Give 'em hell!, 1942 US poster: Industrial-morale poster](https://propagandaarchive.org/collection/images/come-on-you-workers-give-em-hell-1942.jpg)](https://propagandaarchive.org/collection/images/come-on-you-workers-give-em-hell-1942.jpg)

# Come on, you workers - Give 'em hell!

Industrial-morale poster: a tank labelled 'America's productive might' fires over three ape-like figures labelled 'Jap treachery' and 'Nazi butchery', with 'fifth column' saboteurs running behind them, under the headline 'Come on, you workers - Give 'em hell!' The enemy is shown as animals and labelled with pejorative terms (name-calling), and the sheet asks war workers to produce more.

## Propaganda techniques used in this poster

[Name-calling](https://propagandaarchive.org/techniques/name-calling/) [Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/)

## Text on the object

Original (English) · read from the image, not independently checked

```
COME ON, YOU WORKERS-
AMERICA'S PRODUCTIVE MIGHT
JAP TREACHERY
NAZI BUTCHERY
5TH COLUMN
GIVE 'EM HELL!
[signature:] Packer
[imprint:] Copyright 1942 by "VICTORY-BUILDERS" Division of BRESSLER EDITORIAL CARTOONS, Inc.
[imprint:] Printed in U.S.A.
```

[← Collier's says: Check your brakes](https://propagandaarchive.org/collection/colliers-check-your-brakes-1942/) [Conservation farming increases yields now! →](https://propagandaarchive.org/collection/conservation-farming-increases-yields-now-1942/)

## More propaganda examples that use the same techniques

- [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account.
- [Passional Christi und Antichristi: the emperor kisses the pope's foot (leaf 'Antichristus')](https://propagandaarchive.org/collection/passional-christi-antichristi-emperor-kisses-pope-1521/) (Electoral Saxony · 1521 · Name-calling, Card stacking)
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Ondersoeckt de Geesten, ofse van den Duyvel syn, of niet (the De Witt brothers as devils)](https://propagandaarchive.org/collection/ondersoeckt-de-geesten-de-witt-devils-1672/) (Dutch Republic · 1672 · Scapegoating, Name-calling)
- [The Highlanders Medley, or The Duke Triumphant (A Loyal Song)](https://propagandaarchive.org/collection/highlanders-medley-duke-triumphant-1746/) (Great Britain · 1746 · Name-calling, Transfer)
- [The North Briton, No. XLV, 23 April 1763 (John Wilkes), opening page](https://propagandaarchive.org/collection/north-briton-no-45-wilkes-1763/) (Kingdom of Great Britain · Apr 23, 1763 · Name-calling)
- [The Bloody Massacre perpetrated in King Street Boston on March 5th 1770 by a party of the 29th Regt.](https://propagandaarchive.org/collection/revere-bloody-massacre-king-street-1770/) (Province of Massachusetts Bay · Mar 1770 · Name-calling, Card stacking). Content note: Hand-coloured engraving of bloodied dead and wounded colonists after soldiers fired on a crowd.
- [Marche du Dom Quichotte moderne pour la deffence du Moulin des Abus (March of the Modern Don Quixote in Defence of the Mill of Abuses)](https://propagandaarchive.org/collection/dom-quichotte-moulin-des-abus-1791/) (France · 1791 · Name-calling, Transfer)