---
title: Conserve fuel
url: https://propagandaarchive.org/collection/conserve-fuel-army-1944/
description: Four-panel cartoon on a red ground showing soldiers firing a furnace, shutting off a tap, switching off a light and closing a door.
section: Collection
---

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3. Conserve fuel

[![Conserve fuel, 1944 US poster: Four-panel cartoon on a red ground showing soldiers firing a furnace, shutting off a tap](https://propagandaarchive.org/collection/images/conserve-fuel-army-1944.jpg)](https://propagandaarchive.org/collection/images/conserve-fuel-army-1944.jpg)

# Conserve fuel

Four-panel cartoon on a red ground showing soldiers firing a furnace, shutting off a tap, switching off a light and closing a door, under the words 'Conserve fuel'. The technique is plain-folks: ordinary, comic enlisted men model the small daily habits being asked for.

## Propaganda techniques used in this poster

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/)

## Text on the object

Original (English) · read from the image, not independently checked

```
Conserve
HOW TO FIRE
LEARN TO FIRE RIGHT
DON'T WASTE HOT WATER
CLOSE DOORS AND WINDOWS
TURN OFF LIGHTS
fuel
[imprint:] U. S. GOVERNMENT PRINTING OFFICE 1944—O—619587
Army Conservation Project No. 124-E-29
[seal:] U.S. ARMY SAVE CONSERVATION PROGRAM
```

[← A movie in Technicolor 'Combat America': Buy extra war bonds](https://propagandaarchive.org/collection/combat-america-buy-extra-war-bonds-1944/) [Correct pick-up, avoid hernia →](https://propagandaarchive.org/collection/correct-pick-up-avoid-hernia-1944/)

## More propaganda examples that use the same techniques

- [Trois Tetes sous l'meme bonnet (three heads under the same cap)](https://propagandaarchive.org/collection/trois-tetes-sous-le-meme-bonnet-1789/) (France · 1789 · Plain folks, Glittering generalities)
- ['This log cabin was the first building erected on the North Bend', Whig print by T. Sinclair, 1840](https://propagandaarchive.org/collection/harrison-north-bend-log-cabin-sinclair-1840/) (United States · 1840 · Plain folks, Transfer)
- [Treeing Coons (pro-Polk cartoon), 1844](https://propagandaarchive.org/collection/treeing-coons-polk-1844/) (United States · 1844 · Name-calling, Plain folks)
- [Zachary Taylor, People's Candidate for President (Currier banner), 1848](https://propagandaarchive.org/collection/taylor-fillmore-peoples-candidate-1848/) (United States · 1848 · Plain folks, Glittering generalities)
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- [The working-man's banner. For President, Ulysses S. Grant, 'The Galena Tanner.' For Vice-President, Henry Wilson, 'The Natick Shoemaker.'](https://propagandaarchive.org/collection/working-mans-banner-grant-1872/) (United States · 1872 · Plain folks, Transfer)
- [The Chappaqua farmer](https://propagandaarchive.org/collection/chappaqua-farmer-1872/) (United States · Jul 1872 · Plain folks, Glittering generalities)
