---
title: Cooperation of the People in New Life Development
url: https://propagandaarchive.org/collection/cooperation-of-the-people-in-new-life-development-1965-to-1969/
description: A horizontal photo-sheet (code SP-1523) headed 'The whole people cooperate... to build a new life' reports that the army brought timber and materials
section: Collection
---

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3. Cooperation of the People in New Life Development

[![Cooperation of the People in New Life Development, 1965 US poster: A horizontal photo-sheet (code SP-1523) headed 'The whole](https://propagandaarchive.org/collection/images/cooperation-of-the-people-in-new-life-development-1965-to-1969.jpg)](https://propagandaarchive.org/collection/images/cooperation-of-the-people-in-new-life-development-1965-to-1969.jpg)

# Cooperation of the People in New Life Development

A horizontal photo-sheet (code SP-1523) headed 'The whole people cooperate... to build a new life' reports that the army brought timber and materials to Tan Mai II hamlet, Duc Tu district, which lacked school desks and benches, and that villagers made them. Photographs show soldiers and civilians, including a small girl, carrying and assembling the timber. Ordinary people, children and soldiers shown working side by side are the sheet's argument; no cost, supplier or schooling figures are given.

## Propaganda techniques used in this poster

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/) [Card stacking](https://propagandaarchive.org/techniques/card-stacking/)

## Text on the object

Original (Vietnamese) · read from the image, not independently checked

```
TOÀN DÂN HỢP TÁC..

Hay tin Ấp Tân Mai II (Quận Đức Tu) còn thiếu bàn ghế cho con em học hành, quân đội đã đem cây gỗ, vật liệu đến tặng.

Được cấp vật liệu dân trong Ấp cùng vui vẻ góp công đóng ngay thành những bộ bàn ghế mỹ thuật chắc chắn.

..XÂY DỰNG ĐỜI MỚI

Thấy rõ việc làm của các anh chiến sĩ và các bậc phụ huynh có một ý nghĩa cao cả là cùng hợp tác để tạo lập cho các em một cuộc đời mới, nhiều em nhỏ trong Ấp đã ganh đua tự nguyện đem sức lực nhỏ mọn góp phần vào công cuộc xây dựng tương lai cho chính các em.

SP-1523
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
THE WHOLE PEOPLE COOPERATE..

Hearing that Tan Mai II Hamlet (Duc Tu District) still lacked desks and benches for the children to study, the army brought timber and materials as a gift.

Given the materials, the people of the hamlet cheerfully pooled their labour and quickly made them into sturdy, handsome sets of desks and benches.

..BUILD A NEW LIFE

Seeing clearly the work of the soldiers and the parents, which has a noble meaning in cooperating to create a new life for the children, many small children in the hamlet have competed to volunteer their small strength to contribute to the work of building the future for themselves.

SP-1523
```

[← Trường Cộng Đồng xây dựng nông thôn Việt Nam Cộng Hòa (The Community School Helps to Reconstruct the Countryside of Vietnam)](https://propagandaarchive.org/collection/community-school-rebuilds-vietnamese-countryside-sp-1799-1965-1969/) [Da Lat Claims Virtues of Rural Development →](https://propagandaarchive.org/collection/da-lat-claims-virtues-rural-development-1965-1969/)

## More propaganda examples that use the same techniques

- [Trois Tetes sous l'meme bonnet (three heads under the same cap)](https://propagandaarchive.org/collection/trois-tetes-sous-le-meme-bonnet-1789/) (France · 1789 · Plain folks, Glittering generalities)
- ['This log cabin was the first building erected on the North Bend', Whig print by T. Sinclair, 1840](https://propagandaarchive.org/collection/harrison-north-bend-log-cabin-sinclair-1840/) (United States · 1840 · Plain folks, Transfer)
- [Treeing Coons (pro-Polk cartoon), 1844](https://propagandaarchive.org/collection/treeing-coons-polk-1844/) (United States · 1844 · Name-calling, Plain folks)
- [Zachary Taylor, People's Candidate for President (Currier banner), 1848](https://propagandaarchive.org/collection/taylor-fillmore-peoples-candidate-1848/) (United States · 1848 · Plain folks, Glittering generalities)
- ['Little Mac.' (from the Democratic presidential campaign songster)](https://propagandaarchive.org/collection/little-mac-song-sheet-feeks-1864/) (United States · 1864 · Bandwagon, Plain folks)
- [The peoples' choice, H. Greeley G. Brown](https://propagandaarchive.org/collection/peoples-choice-greeley-brown-1872/) (United States · 1872 · Bandwagon, Plain folks)
- [The working-man's banner. For President, Ulysses S. Grant, 'The Galena Tanner.' For Vice-President, Henry Wilson, 'The Natick Shoemaker.'](https://propagandaarchive.org/collection/working-mans-banner-grant-1872/) (United States · 1872 · Plain folks, Transfer)
- [The Chappaqua farmer](https://propagandaarchive.org/collection/chappaqua-farmer-1872/) (United States · Jul 1872 · Plain folks, Glittering generalities)