---
title: '''Core Socialist Values'' billboard, Puding County, Guizhou'
url: https://propagandaarchive.org/collection/core-socialist-values-billboard-2020/
description: A red fan-shaped billboard in Puding County, Guizhou, lists the twelve Core Socialist Values (prosperity, democracy, civility, harmony, freedom…
section: Collection
---

[Collection](https://propagandaarchive.org/collection/)

[!['Core Socialist Values' billboard, Puding County, Guizhou](https://propagandaarchive.org/collection/images/core-socialist-values-billboard-2020.jpg)](https://propagandaarchive.org/collection/images/core-socialist-values-billboard-2020.jpg)

# 'Core Socialist Values' billboard, Puding County, Guizhou

A red fan-shaped billboard in Puding County, Guizhou, lists the twelve Core Socialist Values (prosperity, democracy, civility, harmony, freedom, equality, justice, rule of law, patriotism, dedication, integrity, friendship) above the campaign title, framed by landscape photographs. The tell is the format: virtue words set as a public slogan with no claim attached that could be tested.

- **Date:** October 10, 2020
- **Period:** [Contemporary](https://propagandaarchive.org/collection/#era=contemporary)
- **Made by:** Chinese Communist Party and government (installing body not stated), Puding County, Guizhou
- **Region:** [East Asia](https://propagandaarchive.org/collection/#region=east-asia)
- **Country:** [China](https://propagandaarchive.org/collection/#country=china)
- **Medium:** [Signs and banners](https://propagandaarchive.org/collection/#medium=sign-banner)
- **Issuer type:** [Party](https://propagandaarchive.org/collection/#actor=party)
- **Regime:** [People's Republic of China](https://propagandaarchive.org/collection/#regime=peoples-republic-of-china)
- **Leader:** [Xi Jinping](https://propagandaarchive.org/collection/#leader=xi-jinping)
- **Audience:** [Domestic public](https://propagandaarchive.org/collection/#audience=domestic-public)
- **Purpose:** [Persuade or win support](https://propagandaarchive.org/collection/#purpose=persuade-support)
- **Themes:** [Elections and party politics](https://propagandaarchive.org/collection/#theme=elections-party-politics), [Media and information](https://propagandaarchive.org/collection/#theme=media-information)
- **Techniques:** [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)
- **Source:** Identified Openly sourced: the speaker is who they say they are
- **Source:** [Wikimedia Commons](https://commons.wikimedia.org/wiki/File:Billboard_of_Core_Socialist_Values,_Puding_County,_10_October_2020.jpg), retrieved September 29, 2026
- **Rights:** CC BY 3.0 (photograph by Huangdan2060, per Wikimedia Commons) Huangdan2060, CC BY 3.0, via Wikimedia Commons.

## Text on the object

Original (Chinese (Simplified)) · read from the image, not independently checked

```
社会主义核心价值观

富强  民主  文明  和谐
自由  平等  公正  法治
爱国  敬业  诚信  友善
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
Core Socialist Values

Prosperity, democracy, civility, harmony
Freedom, equality, justice, rule of law
Patriotism, dedication, integrity, friendship
```

On the fan panel each value is set as two characters stacked in two vertical columns; the transcription joins them in reading order, one line per tier. The word 核心 in the campaign title is set in yellow.

[← 'You will vote for Trump on Election Day or we will come after you' (Iranian 'Voter Threat Emails', DOJ indictment page)](https://propagandaarchive.org/collection/iran-voter-threat-emails-indictment-2020/) ['Attention! The border with Poland is heavily guarded' (Polish Interior Ministry notice for migrants, Arabic) →](https://propagandaarchive.org/collection/poland-mswia-notice-to-migrants-arabic-2021/)

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- [Trois Tetes sous l'meme bonnet (three heads under the same cap)](https://propagandaarchive.org/collection/trois-tetes-sous-le-meme-bonnet-1789/) (1789 · Plain folks, Glittering generalities)
- [Proclamation by the Queen in Council, to the Princes, Chiefs, and People of India (printed sheet, Allahabad, 1 November 1858)](https://propagandaarchive.org/collection/queens-proclamation-to-the-people-of-india-1858/) (Nov 1, 1858 · Glittering generalities, Scapegoating)
- [The Great Battle of Ansong Ford: The Valor of Captain Matsuzaki](https://propagandaarchive.org/collection/ansong-ford-toshikata-1894/) (1894 · Glittering generalities)
- ['The Congress Cross or "Swastik"' (Pickings from the Hindi Punch, Bombay, February 1896)](https://propagandaarchive.org/collection/hindi-punch-congress-swastik-1896/) (Feb 1896 · Transfer, Glittering generalities)
- [Un combate en el río Zapote (A Fight on the Zapote River), Blanco y Negro](https://propagandaarchive.org/collection/un-combate-en-el-rio-zapote-1898/) (Jul 9, 1898 · Transfer, Glittering generalities)