---
title: 'Der neue Dreibund (The New Triple Alliance): postcard'
url: https://propagandaarchive.org/collection/der-neue-dreibund-postcard-1915/
description: Sepia postcard with oval portraits of Wilhelm II, Franz Joseph I and the Ottoman sultan Mehmed V, each under a crest, around an Iron Cross marked 'W…
section: Collection
---

[Collection](https://propagandaarchive.org/collection/)

[![Der neue Dreibund (The New Triple Alliance): postcard](https://propagandaarchive.org/collection/images/der-neue-dreibund-postcard-1915.jpg)](https://propagandaarchive.org/collection/images/der-neue-dreibund-postcard-1915.jpg)

# Der neue Dreibund (The New Triple Alliance): postcard

Sepia postcard with oval portraits of Wilhelm II, Franz Joseph I and the Ottoman sultan Mehmed V, each under a crest, around an Iron Cross marked 'W 1914' and a crescent-and-star emblem, titled 'The New Triple Alliance'. The shared laurel frame and Iron Cross put the Ottoman ruler on the same footing as the two emperors.

- **Date:** 1915
- **Period:** [First World War](https://propagandaarchive.org/collection/#era=wwi)
- **Made by:** Dr. Haas'sche Druckerei, Mannheim (postcard publisher, Tiefdruck department)
- **Region:** [Western and Central Europe](https://propagandaarchive.org/collection/#region=western-central-europe)
- **Country:** [German Empire](https://propagandaarchive.org/collection/#country=german-empire)
- **Medium:** [Postcard](https://propagandaarchive.org/collection/#medium=postcard)
- **Issuer type:** [Corporation](https://propagandaarchive.org/collection/#actor=corporation)
- **Regime:** [German Empire](https://propagandaarchive.org/collection/#regime=german-empire)
- **Leader:** [Wilhelm II](https://propagandaarchive.org/collection/#leader=wilhelm-ii)
- **Audience:** [Domestic public](https://propagandaarchive.org/collection/#audience=domestic-public)
- **Purpose:** [Persuade or win support](https://propagandaarchive.org/collection/#purpose=persuade-support)
- **Theme:** [War and the military](https://propagandaarchive.org/collection/#theme=war-military)
- **Event:** [World War I](https://propagandaarchive.org/collection/#event=world-war-i)
- **Techniques:** [Transfer](https://propagandaarchive.org/techniques/transfer/)
- **Regime:** [German Empire under Wilhelm II](https://propagandaarchive.org/regimes/german-empire/)
- **Leader:** [Wilhelm II](https://propagandaarchive.org/regimes/german-empire/#wilhelm-ii)
- **Source:** Identified Openly sourced: the speaker is who they say they are
- **Source:** [Wikimedia Commons (scan by Bernd Schwabe)](https://commons.wikimedia.org/wiki/File:Dr._Haas%27sche_Druckerei_Abt._Tiefdruck_Mannheim_PC_0068_Der_neue_Dreibund_Bildseite_Kaiser_Wilhelm_II._von_Deutschland_Franz_Joseph_I._von_%C3%96sterreich_Sultan_Mehmet_V.jpg), retrieved September 29, 2026
- **Rights:** Public domain postcard (c. 1915); scan CC BY-SA 3.0 (Bernd Schwabe, per Wikimedia Commons) Bernd Schwabe in Hannover, CC BY-SA 3.0, via Wikimedia Commons.

## Text on the object

Original (German) · read from the image, not independently checked

```
Der neue
Dreibund

[on the Iron Cross: W   1914]
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
The new
Triple Alliance

[on the Iron Cross: W   1914]
```

Only the title and the Iron Cross lettering are printed on the picture side. Translation is a machine translation by Claude, not verified by a fluent reader.

[← Daddy, what did YOU do in the Great War?](https://propagandaarchive.org/collection/daddy-what-did-you-do-1915/) [Enlist →](https://propagandaarchive.org/collection/enlist-lusitania-1915/)

## Using the same techniques

- [Bronze sestertius of Gaius (Caligula), reverse S P Q R P P OB CIVES SERVATOS in an oak wreath](https://propagandaarchive.org/collection/sestertius-caligula-ob-cives-servatos-0037/) (0037 · Testimonial, Transfer)
- [Gold coin of Kanishka: King of Kings legend, king at the altar, deity Oesho](https://propagandaarchive.org/collection/gold-dinar-kanishka-king-of-kings-0130/) (0130 · Transfer)
- [Gold solidus of Justinian I, reverse VICTORIA AVGGG with Victory holding a Christogram staff](https://propagandaarchive.org/collection/solidus-justinian-i-victoria-avggg-0538/) (0538 · Transfer, Glittering generalities)
- [Bayeux Tapestry, scene 23: UBI HAROLD SACRAMENTVM FECIT VVILLELMO DVCI](https://propagandaarchive.org/collection/bayeux-tapestry-harold-oath-to-william-1070/) (1070 · Transfer, Card stacking)
- [Frontispiece to Eikon Basilike, The Pourtraicture of His Sacred Majestie in his Solitudes and Sufferings (Hollar, 1649)](https://propagandaarchive.org/collection/eikon-basilike-frontispiece-hollar-1649/) (1649 · Transfer, Glittering generalities)
- [Consult of the doctors on the grave illness of the Grand Sultan (Consult vande medicijnen inde swaere siekte vanden grooten Sultaen)](https://propagandaarchive.org/collection/consult-of-the-doctors-sick-sultan-antwerp-1683/) (1683 · Transfer, Bandwagon)
- [The Highlanders Medley, or The Duke Triumphant (A Loyal Song)](https://propagandaarchive.org/collection/highlanders-medley-duke-triumphant-1746/) (1746 · Name-calling, Transfer)
- [Marche du Dom Quichotte moderne pour la deffence du Moulin des Abus (March of the Modern Don Quixote in Defence of the Mill of Abuses)](https://propagandaarchive.org/collection/dom-quichotte-moulin-des-abus-1791/) (1791 · Name-calling, Transfer)