---
title: 'Designed for Living: Take care of your gas mask'
url: https://propagandaarchive.org/collection/designed-for-living-gas-mask-1944/
description: Painted close-up of a soldier in helmet and gas mask pointing a rifle toward the viewer through drifting gas, under 'Designed for Living' and 'Take care
section: Collection
---

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3. Designed for Living: Take care of your gas mask

[![Designed for Living: Take care of your gas mask, 1944 US poster: Painted close-up of a soldier in helmet and gas mask](https://propagandaarchive.org/collection/images/designed-for-living-gas-mask-1944.jpg)](https://propagandaarchive.org/collection/images/designed-for-living-gas-mask-1944.jpg)

# Designed for Living: Take care of your gas mask

Painted close-up of a soldier in helmet and gas mask pointing a rifle toward the viewer through drifting gas, under 'Designed for Living' and 'Take care of your gas mask. Don't use it as a knapsack or pillow'. The tell for fear-appeal is the gas cloud and the implied survival stake, applied to a maintenance instruction for troops.

## Propaganda techniques used in this poster

[Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/)

## Text on the object

Original (English) · read from the image, not independently checked

```
DESIGNED FOR LIVING

TAKE CARE OF YOUR GAS MASK
DON'T USE IT AS A KNAPSACK OR PILLOW

[seal:] U.S. ARMY SAVE CONSERVATION PROGRAM
[signature:] MAURER
[imprint:] U. S. GOVERNMENT PRINTING OFFICE : 1944 -O- 581718
ARMY CONSERVATION PROJECT No. 71-C-3
```

[← Deliver for "D" Day!](https://propagandaarchive.org/collection/deliver-for-d-day-navy-navships-5-1944/) [The loss of these will ground an American plane at the front! Did YOU "take" them? →](https://propagandaarchive.org/collection/did-you-take-them-1944/)

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- [Miniature of Pope Urban II at the Council of Clermont, Les Passages d'outremer (BnF Fr. 5594, fol. 19r)](https://propagandaarchive.org/collection/passages-doutremer-council-of-clermont-colombe-1474/) (France · 1474 · Testimonial, Fear appeal). Content note: Medieval religious imagery and a French text describing alleged killings and captivity of eastern Christians, as used to argue for the First Crusade; the text is shown as written.
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (Holy Roman Empire · 1632 · Scapegoating, Fear appeal)
- [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Kingdom of Great Britain · Jan 12, 1793 · Fear appeal, Name-calling)
- [Proclamation de Sonthonax en créole, Cap-Français (Proclamation of Commissioner Sonthonax in Creole)](https://propagandaarchive.org/collection/sonthonax-proclamation-creole-1793/) (France · Aug 29, 1793 · Fear appeal, Scapegoating). Content note: Colonial-era proclamation on slavery and emancipation in Saint-Domingue; speaks of slaves, whips and 'Nègues' in period terms.
- [Gazette of the United States, "The Jeffersoniad" no. VIII, 14 August 1800](https://propagandaarchive.org/collection/gazette-us-jeffersoniad-1800/) (United States · Aug 14, 1800 · Name-calling, Fear appeal)
- [Tyrants Prostrate, Liberty Triumphant (pro-Polk cartoon on Dorr), 1844](https://propagandaarchive.org/collection/tyrants-prostrate-liberty-triumphant-polk-1844/) (United States · 1844 · Name-calling, Fear appeal). Content note: Speech balloons contain anti-Catholic and nativist wording ('the ruins of Popery') in the mouths of the Whig figures, written by a Democratic cartoonist and shown unaltered.
- [Brolej Žemajčiaj! (Brothers Samogitians!): hand-painted broken-cross poster](https://propagandaarchive.org/collection/brolej-zemajciaj-broken-cross-1862/) (Russian Empire · 1862 · Fear appeal, Transfer)