---
title: '''Dig for Victory'' banner across the Royal Exchange, London, used as a Ministry of Information poster site'
url: https://propagandaarchive.org/collection/dig-for-victory-royal-exchange-banner-1940/
description: A long banner reading 'DIG FOR VICTORY' hangs between the columns of the Royal Exchange in the City of London, which the Ministry of Information used as…
section: Collection
---

[Collection](https://propagandaarchive.org/collection/)

[!['Dig for Victory' banner across the Royal Exchange, London, used as a Ministry of Information poster site](https://propagandaarchive.org/collection/images/dig-for-victory-royal-exchange-banner-1940.jpg)](https://propagandaarchive.org/collection/images/dig-for-victory-royal-exchange-banner-1940.jpg)

# 'Dig for Victory' banner across the Royal Exchange, London, used as a Ministry of Information poster site

A long banner reading 'DIG FOR VICTORY' hangs between the columns of the Royal Exchange in the City of London, which the Ministry of Information used as a 'special poster site'. The slogan ties a household task (growing food) to an abstract goal ('victory'), and the campaign message is hung across a building of national standing so that the institution's weight sits behind it.

- **Date:** 1940
- **Period:** [Second World War](https://propagandaarchive.org/collection/#era=wwii)
- **Made by:** Ministry of Information (United Kingdom), Dig for Victory campaign; photographed by the Ministry's Photo Division
- **Region:** [Western and Central Europe](https://propagandaarchive.org/collection/#region=western-central-europe)
- **Country:** [United Kingdom](https://propagandaarchive.org/collection/#country=united-kingdom)
- **Medium:** [Photograph](https://propagandaarchive.org/collection/#medium=photograph)
- **Issuer type:** [State](https://propagandaarchive.org/collection/#actor=state)
- **Regime:** [Churchill Government](https://propagandaarchive.org/collection/#regime=churchill-government)
- **Leader:** [Winston Churchill](https://propagandaarchive.org/collection/#leader=winston-churchill)
- **Audience:** [Domestic public](https://propagandaarchive.org/collection/#audience=domestic-public)
- **Purpose:** [Mobilize or secure compliance](https://propagandaarchive.org/collection/#purpose=mobilize-comply)
- **Theme:** [Home front](https://propagandaarchive.org/collection/#theme=home-front)
- **Event:** [World War II](https://propagandaarchive.org/collection/#event=world-war-ii)
- **Techniques:** [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/) [Transfer](https://propagandaarchive.org/techniques/transfer/)
- **Regime:** [Churchill wartime government](https://propagandaarchive.org/regimes/churchill-government/)
- **Leader:** [Winston Churchill](https://propagandaarchive.org/regimes/churchill-government/#winston-churchill)
- **Source:** Identified Openly sourced: the speaker is who they say they are
- **Source:** [Wikimedia Commons (Imperial War Museums, D 1494)](https://commons.wikimedia.org/wiki/File:The_Royal_Exchange_in_London_in_use_as_a_Ministry_of_Information_%27special_poster_site%27_with_a_%27Dig_for_Victory_banner%27_across_the_entrance_in_1940._D1494.jpg), retrieved September 29, 2026
- **Rights:** Public domain (UK Crown copyright expired: photograph taken before 1 June 1957; IWM scan) Ministry of Information Photo Division, Imperial War Museums D 1494

## Text on the object

Original (English) · read from the image, not independently checked

```
DIG FOR VICTORY
```

Only the banner is part of the object. Background signs (for example 'Liverpool & London & Globe Insurance Company', 'Public Subways Lavatories and Waterloo Line' and the Royal Exchange frieze) are not transcribed as object text.

[← Careless Talk Costs Lives: "...strictly between these four walls!"](https://propagandaarchive.org/collection/careless-talk-four-walls-fougasse-1940/) [Они так веселы потому что вырвались к счастливой жизни (They Are So Cheerful Because They Broke Free to a Happy Life): Finnish leaflet for Red Army soldiers →](https://propagandaarchive.org/collection/finnish-leaflet-pows-content-1940/)

## Using the same techniques

- [Gold solidus of Constantine I, reverse RESTITVTORI LIBERTATIS](https://propagandaarchive.org/collection/solidus-constantine-i-restitutori-libertatis-0313/) (0313 · Glittering generalities)
- [Gold solidus of Justinian I, reverse VICTORIA AVGGG with Victory holding a Christogram staff](https://propagandaarchive.org/collection/solidus-justinian-i-victoria-avggg-0538/) (0538 · Transfer, Glittering generalities)
- [Frontispiece to Eikon Basilike, The Pourtraicture of His Sacred Majestie in his Solitudes and Sufferings (Hollar, 1649)](https://propagandaarchive.org/collection/eikon-basilike-frontispiece-hollar-1649/) (1649 · Transfer, Glittering generalities)
- [Trois Tetes sous l'meme bonnet (three heads under the same cap)](https://propagandaarchive.org/collection/trois-tetes-sous-le-meme-bonnet-1789/) (1789 · Plain folks, Glittering generalities)
- [Proclamation by the Queen in Council, to the Princes, Chiefs, and People of India (printed sheet, Allahabad, 1 November 1858)](https://propagandaarchive.org/collection/queens-proclamation-to-the-people-of-india-1858/) (Nov 1, 1858 · Glittering generalities, Scapegoating)
- [The Great Battle of Ansong Ford: The Valor of Captain Matsuzaki](https://propagandaarchive.org/collection/ansong-ford-toshikata-1894/) (1894 · Glittering generalities)
- ['The Congress Cross or "Swastik"' (Pickings from the Hindi Punch, Bombay, February 1896)](https://propagandaarchive.org/collection/hindi-punch-congress-swastik-1896/) (Feb 1896 · Transfer, Glittering generalities)
- [Un combate en el río Zapote (A Fight on the Zapote River), Blanco y Negro](https://propagandaarchive.org/collection/un-combate-en-el-rio-zapote-1898/) (Jul 9, 1898 · Transfer, Glittering generalities)