---
title: 'La Domenica del Corriere, 1 November 1936, cover: ''Il fondatore dell''Impero'' (Rome)'
url: https://propagandaarchive.org/collection/domenica-del-corriere-fondatore-dell-impero-1936/
description: 'Colour weekly cover: a large profile portrait of Mussolini in a crested steel helmet and military tunic, with a pale.'
section: Collection
---

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3. La Domenica del Corriere, 1 November 1936, cover: 'Il fondatore

[![La Domenica del Corriere, 1 November 1936, cover: 'Il, 1936 Fascist Italy newspaper page: Colour weekly cover](https://propagandaarchive.org/collection/images/domenica-del-corriere-fondatore-dell-impero-1936.jpg)](https://propagandaarchive.org/collection/images/domenica-del-corriere-fondatore-dell-impero-1936.jpg)

# La Domenica del Corriere, 1 November 1936, cover: 'Il fondatore dell'Impero' (Rome)

Colour weekly cover: a large profile portrait of Mussolini in a crested steel helmet and military tunic, with a pale, ghosted profile of a Roman helmeted head behind his shoulder. The printed caption reads 'Il fondatore dell'Impero' (The founder of the Empire). The tell: the translucent legionary profile places the leader inside an unbroken line from ancient Rome, and the caption credits the Empire to him alone.

## Propaganda techniques used in this newspaper page

[Cult of personality](https://propagandaarchive.org/techniques/cult-of-personality/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Full record

Region, Country, Medium, Issuer type, Regime, Leader, Audience, Purpose, Themes, Event, Source, Rights

## Text on the object

Original (Italian) · read from the image, not independently checked

Original (Italian) · read from the image, not independently checked

```
LA DOMENICA DEL CORRIERE

Si pubblica a Milano ogni settimana
Supplemento illustrato del "Corriere della Sera"

Anno XXXVIII - N. 44    1 Novembre 1936 - Anno XV    Centesimi 30 la copia

Il fondatore dell'Impero
(Disegno di Achille Beltrame)
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
THE FOUNDER OF THE EMPIRE (Drawing by Achille Beltrame)
```

Masthead subscription and office boxes omitted.

[← El Pensamiento Navarro, front page (Pamplona, 18 September 1936): "Por Dios y por España"](https://propagandaarchive.org/collection/el-pensamiento-navarro-pamplona-1936/) [Gegen Hunger und Kälte: Opfere auch Du zum W.H.W. (Nuremberg) →](https://propagandaarchive.org/collection/whw-werbetafel-nuernberg-1936/)

## More propaganda examples that use the same techniques

- ['MUSSOLINI HA SEMPRE RAGIONE' in giant letters on an embankment, as printed in L'Illustration, April 1935](https://propagandaarchive.org/collection/mussolini-ha-sempre-ragione-1935/) (Fascist Italy · Apr 8, 1935 · Identity fusion, Cult of personality)
- [Franco portraits carried through Salamanca's Plaza Mayor to celebrate the fall of Gijón, 1937](https://propagandaarchive.org/collection/francoist-parade-franco-portraits-salamanca-1937/) (Spain · 1937 · Identity fusion, Bandwagon, Cult of personality). Content note: Photograph of a 1937 Nationalist parade with mass arm-raised salutes and portraits of Franco.
- [Facade of the Mostra della Rivoluzione Fascista, Palazzo delle Esposizioni (Rome, photographed 1937)](https://propagandaarchive.org/collection/mostra-rivoluzione-fascista-facade-rome-1937/) (Fascist Italy · 1937 · Cult of personality, Identity fusion)
- [¡Ha entrado la España de Franco! (Nationalist poster)](https://propagandaarchive.org/collection/ha-entrado-la-espana-de-franco-poster-1938/) (Spain · 1938 · Transfer, Cult of personality)
- [La Domenica del Corriere, 2 to 8 October 1938, cover: 'Il Duce che ha salvato il mondo dalla guerra' (Milan)](https://propagandaarchive.org/collection/domenica-del-corriere-duce-torna-tra-il-suo-popolo-1938/) (Fascist Italy · Oct 2, 1938 · Cult of personality, Glittering generalities)
- [Elagu suur Stalin, võitnud sotsialismi konstitutsiooni looja! (Long live great Stalin), Estonian SSR poster, 1950](https://propagandaarchive.org/collection/elagu-suur-stalin-estonian-ssr-1950/) (Soviet Union · 1950 · Glittering generalities, Transfer, Cult of personality)
- ["毛主席第七次检阅文化革命大军" (Chairman Mao reviews the great army of the Cultural Revolution for the seventh time), woven silk picture](https://propagandaarchive.org/collection/mao-zhou-lin-silk-picture-seventh-review-1966/) (China · 1966 · Transfer, Cult of personality)
- ["We never stop praising the thoughts of our Chairman Mao" (museum title), Xinjiang poster](https://propagandaarchive.org/collection/we-never-stop-praising-mao-thought-poster-xinjiang-1973/) (China · 1973 · Transfer, Bandwagon, Cult of personality)