---
title: 'Don''t let ''em down: Keep ''em flying with spares'
url: https://propagandaarchive.org/collection/dont-let-em-down-keep-em-flying-with-spares-1941/
description: 'Single-color sheet: a dark aircraft diving nose-down across a large US Army Air Forces star-and-circle insignia.'
section: Collection
---

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3. Don't let 'em down: Keep 'em flying with spares

[![Don't let 'em down: Keep 'em flying with spares, 1941 US poster: Single-color sheet](https://propagandaarchive.org/collection/images/dont-let-em-down-keep-em-flying-with-spares-1941.jpg)](https://propagandaarchive.org/collection/images/dont-let-em-down-keep-em-flying-with-spares-1941.jpg)

# Don't let 'em down: Keep 'em flying with spares

Single-color sheet: a dark aircraft diving nose-down across a large US Army Air Forces star-and-circle insignia, with 'Don't let 'em down' above and 'Keep 'em flying with SPARES' below, and a Douglas Material Conservation Program emblem at right. The falling plane is the fear-appeal, and the national insignia lends the national cause to a parts-saving request.

## Propaganda techniques used in this poster

[Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
"DON'T LET 'EM DOWN"
"Keep 'em flying
with
SPARES"
DOUGLAS
MATERIAL
CONSERVATION
PROGRAM
ILLUSTRATED
PARTS
CATALOG
S-100
```

[← Don't gamble with death](https://propagandaarchive.org/collection/dont-gamble-with-death-1941/) [Don't let me down! You are still free to work! →](https://propagandaarchive.org/collection/dont-let-me-down-still-free-to-work-1941/)

## More propaganda examples that use the same techniques

- [Miniature of Pope Urban II at the Council of Clermont, Les Passages d'outremer (BnF Fr. 5594, fol. 19r)](https://propagandaarchive.org/collection/passages-doutremer-council-of-clermont-colombe-1474/) (France · 1474 · Testimonial, Fear appeal). Content note: Medieval religious imagery and a French text describing alleged killings and captivity of eastern Christians, as used to argue for the First Crusade; the text is shown as written.
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (Holy Roman Empire · 1632 · Scapegoating, Fear appeal)
- [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Kingdom of Great Britain · Jan 12, 1793 · Fear appeal, Name-calling)
- [Proclamation de Sonthonax en créole, Cap-Français (Proclamation of Commissioner Sonthonax in Creole)](https://propagandaarchive.org/collection/sonthonax-proclamation-creole-1793/) (France · Aug 29, 1793 · Fear appeal, Scapegoating). Content note: Colonial-era proclamation on slavery and emancipation in Saint-Domingue; speaks of slaves, whips and 'Nègues' in period terms.
- [Gazette of the United States, "The Jeffersoniad" no. VIII, 14 August 1800](https://propagandaarchive.org/collection/gazette-us-jeffersoniad-1800/) (United States · Aug 14, 1800 · Name-calling, Fear appeal)
- [Tyrants Prostrate, Liberty Triumphant (pro-Polk cartoon on Dorr), 1844](https://propagandaarchive.org/collection/tyrants-prostrate-liberty-triumphant-polk-1844/) (United States · 1844 · Name-calling, Fear appeal). Content note: Speech balloons contain anti-Catholic and nativist wording ('the ruins of Popery') in the mouths of the Whig figures, written by a Democratic cartoonist and shown unaltered.
- [Brolej Žemajčiaj! (Brothers Samogitians!): hand-painted broken-cross poster](https://propagandaarchive.org/collection/brolej-zemajciaj-broken-cross-1862/) (Russian Empire · 1862 · Fear appeal, Transfer)