---
title: Don't Let Up. Keep On Saving Food.
url: https://propagandaarchive.org/collection/dont-let-up-keep-on-saving-food-1918/
description: A tall, clenched-fist soldier or labourer in a rough uniform stands over a crouching, helmeted figure on the ground.
section: Collection
---

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3. Don't Let Up. Keep On Saving Food.

[![Don't Let Up. Keep On Saving Food., 1918 US poster: A tall, clenched-fist soldier or labourer in a rough uniform stands over](https://propagandaarchive.org/collection/images/dont-let-up-keep-on-saving-food-1918.jpg)](https://propagandaarchive.org/collection/images/dont-let-up-keep-on-saving-food-1918.jpg)

# Don't Let Up. Keep On Saving Food.

A tall, clenched-fist soldier or labourer in a rough uniform stands over a crouching, helmeted figure on the ground, under the words 'don't let up.' The victory scene is attached to the practical request to keep conserving food. The tell is the borrowed war image: a household task is framed as finishing a fight.

## Propaganda techniques used in this poster

[Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
don't let up

Keep On
Saving Food

UNITED STATES
FOOD
ADMINISTRATION

[artist's signature, upper right: F. Luis Mora]
[monogram, lower right of picture: D]
No. 29
WYNKOOP HALLENBECK CRAWFORD CO.
```

[← Die Wacht am Rhein (The Watch on the Rhine)](https://propagandaarchive.org/collection/die-wacht-am-rhein-the-watch-on-the-rhine-1918/) [Eat Cane Syrup and Molasses: Save Sugar by Using Best Louisiana Molasses and Sugar Cane Syrup →](https://propagandaarchive.org/collection/eat-cane-syrup-and-molasses-save-sugar-1918/)

## More propaganda examples that use the same techniques

- [Miniature of Pope Urban II at the Council of Clermont, Les Passages d'outremer (BnF Fr. 5594, fol. 19r)](https://propagandaarchive.org/collection/passages-doutremer-council-of-clermont-colombe-1474/) (France · 1474 · Testimonial, Fear appeal). Content note: Medieval religious imagery and a French text describing alleged killings and captivity of eastern Christians, as used to argue for the First Crusade; the text is shown as written.
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (Holy Roman Empire · 1632 · Scapegoating, Fear appeal)
- [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Kingdom of Great Britain · Jan 12, 1793 · Fear appeal, Name-calling)
- [Proclamation de Sonthonax en créole, Cap-Français (Proclamation of Commissioner Sonthonax in Creole)](https://propagandaarchive.org/collection/sonthonax-proclamation-creole-1793/) (France · Aug 29, 1793 · Fear appeal, Scapegoating). Content note: Colonial-era proclamation on slavery and emancipation in Saint-Domingue; speaks of slaves, whips and 'Nègues' in period terms.
- [Gazette of the United States, "The Jeffersoniad" no. VIII, 14 August 1800](https://propagandaarchive.org/collection/gazette-us-jeffersoniad-1800/) (United States · Aug 14, 1800 · Name-calling, Fear appeal)
- [Tyrants Prostrate, Liberty Triumphant (pro-Polk cartoon on Dorr), 1844](https://propagandaarchive.org/collection/tyrants-prostrate-liberty-triumphant-polk-1844/) (United States · 1844 · Name-calling, Fear appeal). Content note: Speech balloons contain anti-Catholic and nativist wording ('the ruins of Popery') in the mouths of the Whig figures, written by a Democratic cartoonist and shown unaltered.
- [Brolej Žemajčiaj! (Brothers Samogitians!): hand-painted broken-cross poster](https://propagandaarchive.org/collection/brolej-zemajciaj-broken-cross-1862/) (Russian Empire · 1862 · Fear appeal, Transfer)