---
title: Eat More Cottage Cheese, You'll Need Less Meat
url: https://propagandaarchive.org/collection/eat-more-cottage-cheese-1917/
description: A carton and plate of cottage cheese are linked by red arrows to five photographs of a cow, pig, sheep, calf and hen, each captioned as a pound of meat.
section: Collection
---

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3. Eat More Cottage Cheese, You'll Need Less Meat

[![Eat More Cottage Cheese, You'll Need Less Meat, 1917 US poster: A carton and plate of cottage cheese are linked by red arrows](https://propagandaarchive.org/collection/images/eat-more-cottage-cheese-1917.jpg)](https://propagandaarchive.org/collection/images/eat-more-cottage-cheese-1917.jpg)

# Eat More Cottage Cheese, You'll Need Less Meat

A carton and plate of cottage cheese are linked by red arrows to five photographs of a cow, pig, sheep, calf and hen, each captioned as a pound of meat, under the claim that one pound of cottage cheese supplies more protein than a pound of any of them. The sheet closes on a pocketbook appeal and an offer of recipes by postal card. The tell of card-stacking is the single chosen measure, protein per pound, set against the household-economy question in the last line, with price, taste and other nutrients left unstated.

## Propaganda techniques used in this poster

[Card stacking](https://propagandaarchive.org/techniques/card-stacking/)

## Text on the object

Original (English) · read from the image, not independently checked

```
EAT MORE
COTTAGE
CHEESE

[carton: COTTAGE CHEESE]
ONE
POUND
[plate tag: PURE COTTAGE CHEESE]
SUPPLIES
MORE PROTEIN
THAN

One pound of beef, or
One pound of pork, or
One pound of lamb, or
One pound of veal, or
One pound of fowl

YOU'LL NEED
LESS MEAT

A Postal Card Will Bring Recipes
for using this meat substitute
U. S. DEPARTMENT OF AGRICULTURE, WASHINGTON, D. C.

COTTAGE CHEESE
OR MEAT ?
ASK YOUR
POCKETBOOK !
```

[← Eat Less and Let Us Be Thankful That We Have Enough to Share With Those Who Fight for Freedom](https://propagandaarchive.org/collection/eat-less-and-let-us-be-thankful-1917/) [Farmers Must Organize. →](https://propagandaarchive.org/collection/farmers-must-organize-illinois-agricultural-association-1917/)

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- [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities)
- [Silver denarius of Vespasian, reverse IVDAEA with a trophy of arms and a seated mourning woman](https://propagandaarchive.org/collection/denarius-vespasian-judaea-capta-0070/) (Roman Empire · 0070 · Card stacking). Content note: A Roman victory coin showing a mourning female figure as the personification of the conquered province of Judaea after the Roman suppression of the Jewish revolt; shown as struck, with the historical context on the regime page.