---
title: Ein Volk, ein Führer, ein Ja (One People, One Leader, One Yes)
url: https://propagandaarchive.org/collection/ein-volk-ein-fuehrer-ein-ja-1933/
description: A banner several storeys high on Berlin's Voßstraße for the single-list Reichstag election and referendum of 12 November 1933 reads 'One people, one…
section: Collection
---

[Collection](https://propagandaarchive.org/collection/)

[![Ein Volk, ein Führer, ein Ja (One People, One Leader, One Yes)](https://propagandaarchive.org/collection/images/ein-volk-ein-fuehrer-ein-ja-1933.jpg)](https://propagandaarchive.org/collection/images/ein-volk-ein-fuehrer-ein-ja-1933.jpg)

# Ein Volk, ein Führer, ein Ja (One People, One Leader, One Yes)

A banner several storeys high on Berlin's Voßstraße for the single-list Reichstag election and referendum of 12 November 1933 reads 'One people, one leader, one Yes.' The slogan equates the nation with its leader and the leader with the only acceptable answer, so a No vote reads as stepping outside the people.

- **Date:** November 1933
- **Period:** [Interwar](https://propagandaarchive.org/collection/#era=interwar)
- **Made by:** National Socialist German Workers' Party (NSDAP)
- **Region:** [Western and Central Europe](https://propagandaarchive.org/collection/#region=western-central-europe)
- **Country:** [Nazi Germany](https://propagandaarchive.org/collection/#country=nazi-germany)
- **Medium:** [Poster](https://propagandaarchive.org/collection/#medium=poster)
- **Issuer type:** [Party](https://propagandaarchive.org/collection/#actor=party)
- **Regime:** [Nazi Germany](https://propagandaarchive.org/collection/#regime=nazi-germany)
- **Leader:** [Adolf Hitler](https://propagandaarchive.org/collection/#leader=adolf-hitler)
- **Audience:** [Domestic public](https://propagandaarchive.org/collection/#audience=domestic-public)
- **Purpose:** [Persuade or win support](https://propagandaarchive.org/collection/#purpose=persuade-support)
- **Theme:** [Elections and party politics](https://propagandaarchive.org/collection/#theme=elections-party-politics)
- **Event:** [1933 Reichstag Election and Referendum](https://propagandaarchive.org/collection/#event=1933-reichstag-election-and-referendum)
- **Techniques:** [Identity fusion](https://propagandaarchive.org/techniques/identity-fusion/)
- **Source:** Identified Openly sourced: the speaker is who they say they are
- **Source:** [Wikimedia Commons](https://commons.wikimedia.org/wiki/File:Bundesarchiv_Bild_183-K0930-502,_Wahlplakat_der_NSDAP_zur_Reichstagswahl.jpg), retrieved September 27, 2026
- **Rights:** CC BY-SA 3.0 DE (German Federal Archives) Bundesarchiv, Bild 183-K0930-502 / photographer unknown / CC-BY-SA 3.0

## Text on the object

Original (German) · read from the image, not independently checked

```
Ein
Volk
ein
Führer
ein
›Ja‹
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
One
People
one
Leader
one
‘Yes’
```

Small printed text in the bottom-right corner of the banner (likely a printer's credit) is too small and low-resolution in this photograph to read; not transcribed. The image is a photograph of the banner in situ on a Berlin street, not a scan of the banner itself.

[← 'Deutsche! Wehrt Euch! Kauft nicht bei Juden!' (Germans! Defend yourselves! Don't buy from Jews!): SA and SS men post a boycott sign, Berlin](https://propagandaarchive.org/collection/kauft-nicht-bei-juden-boycott-1933/) [Palazzo Braschi dressed for the 1934 plebiscite: rows of "SI" around the Duce →](https://propagandaarchive.org/collection/palazzo-braschi-si-1934/)

## Using the same techniques

- [Salzburg 20-Kronen "Anschluss" voucher (1921)](https://propagandaarchive.org/collection/salzburg-anschluss-voucher-20-kronen-1921/) (1921 · Identity fusion)
- [The Bombay Chronicle reports a foreign-cloth bonfire (1921)](https://propagandaarchive.org/collection/bombay-chronicle-cloth-bonfire-1921/) (Jul 30, 1921 · Identity fusion, Glittering generalities)
- [Palazzo Braschi dressed for the 1934 plebiscite: rows of "SI" around the Duce](https://propagandaarchive.org/collection/palazzo-braschi-si-1934/) (Mar 1934 · Identity fusion, Bandwagon)
- [Oro alla Patria: handing in gold wedding rings in Milan, 1935](https://propagandaarchive.org/collection/oro-alla-patria-milan-1935/) (Dec 1935 · Identity fusion, Transfer, Bandwagon)
- ["Credere Obbedire Combattere": a school group photograph, Mirandola, 1938](https://propagandaarchive.org/collection/credere-obbedire-combattere-mirandola-1938/) (1938 · Identity fusion, Glittering generalities)
- [Eesti rahwas, hoia kokku! (Estonian people, hold together!): Rahvarinne election leaflet](https://propagandaarchive.org/collection/eesti-rahvas-hoia-kokku-rahvarinne-1938/) (1938 · Identity fusion, Glittering generalities)
- ['Zeitaku wa teki da!' (Luxury Is the Enemy!) street sign, Tokyo](https://propagandaarchive.org/collection/luxury-is-the-enemy-sign-1940/) (Aug 1, 1940 · Semantic hijacking, Identity fusion)
- [Românii basarabeni, Bucovinenii și minoritarii pașnici (leaflet for Bessarabia and Northern Bukovina, Romanian and Russian sides)](https://propagandaarchive.org/collection/romanian-german-leaflet-bessarabia-1941/) (1941 · Fear appeal, Identity fusion)