---
title: El Generalísimo (UGT Sindicato Profesional de Bellas Artes poster)
url: https://propagandaarchive.org/collection/el-generalisimo-ugt-caricature-poster-1937/
description: Colour poster of a giant figure with a skull for a face under a spiked helmet, in a grey greatcoat with a white swastika.
section: Collection
---

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3. El Generalísimo (UGT Sindicato Profesional de Bellas Artes poster)

**Content note:** Republican Spanish poster showing the Nationalist commander as a skull in German uniform with a swastika, shown as published. This object is shown as it was published. [Why](https://propagandaarchive.org/about/#as-it-was)

[![El Generalísimo, 1937 Spain poster: Colour poster of a giant figure with a skull for a face under a spiked helmet, in a grey](https://propagandaarchive.org/collection/images/el-generalisimo-ugt-caricature-poster-1937.jpg)](https://propagandaarchive.org/collection/images/el-generalisimo-ugt-caricature-poster-1937.jpg)

# El Generalísimo (UGT Sindicato Profesional de Bellas Artes poster)

Colour poster of a giant figure with a skull for a face under a spiked helmet, in a grey greatcoat with a white swastika, over the title 'el generalisimo'; three small rosy-cheeked figures, an officer, a man in a suit and a priest, carry the end of his long red cape. The tell: the opposing commander is drawn as Death in German uniform served by army, money and church, which asserts who he works for in one picture instead of arguing it.

## Propaganda techniques used in this poster

[Name-calling](https://propagandaarchive.org/techniques/name-calling/) [Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/)

## Full record

Region, Country, Medium, Issuer type, Regime, Leader, Audience, Purpose, Theme, Event, Source, Rights

## Text on the object

Original (Spanish) · read from the image, not independently checked

Original (Spanish) · read from the image, not independently checked

```
el generalisimo
JUNTA DELEGADA DE DEFENSA DE MADRID
DELEGACION DE PROPAGANDA Y PRENSA
PEDRERO
RIVADENEYRA U.G.T.-MADRID
SINDICATO PROFESIONALES BELLAS ARTES. U.G.T.
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
The Generalissimo; Madrid Defence Junta, Propaganda and Press Delegation; Pedrero; Rivadeneyra UGT, Madrid; Fine Arts Professionals' Union, UGT
```

Printer's and issuer's lines read from a reduced image. Translation by Claude, not checked by a fluent reader.

[← Dones antifeixistes... La dona a la reraguarda... US espera... (Catalan poster, Comissariat de Propaganda)](https://propagandaarchive.org/collection/dones-antifeixistes-la-dona-a-la-reraguarda-poster-1937/) [¡¡Flechas... a la España grande!! (Falange youth poster, Cádiz) →](https://propagandaarchive.org/collection/flechas-a-la-espana-grande-falange-poster-1937/)

## More propaganda examples that use the same techniques

- [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account.
- [Passional Christi und Antichristi: the emperor kisses the pope's foot (leaf 'Antichristus')](https://propagandaarchive.org/collection/passional-christi-antichristi-emperor-kisses-pope-1521/) (Electoral Saxony · 1521 · Name-calling, Card stacking)
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Ondersoeckt de Geesten, ofse van den Duyvel syn, of niet (the De Witt brothers as devils)](https://propagandaarchive.org/collection/ondersoeckt-de-geesten-de-witt-devils-1672/) (Dutch Republic · 1672 · Scapegoating, Name-calling, Demonization)
- [The Highlanders Medley, or The Duke Triumphant (A Loyal Song)](https://propagandaarchive.org/collection/highlanders-medley-duke-triumphant-1746/) (Great Britain · 1746 · Name-calling, Transfer)
- [The North Briton, No. XLV, 23 April 1763 (John Wilkes), opening page](https://propagandaarchive.org/collection/north-briton-no-45-wilkes-1763/) (Kingdom of Great Britain · Apr 23, 1763 · Name-calling)
- [The Bloody Massacre perpetrated in King Street Boston on March 5th 1770 by a party of the 29th Regt.](https://propagandaarchive.org/collection/revere-bloody-massacre-king-street-1770/) (Province of Massachusetts Bay · Mar 1770 · Name-calling, Card stacking). Content note: Hand-coloured engraving of bloodied dead and wounded colonists after soldiers fired on a crowd.
- [Marche du Dom Quichotte moderne pour la deffence du Moulin des Abus (March of the Modern Don Quixote in Defence of the Mill of Abuses)](https://propagandaarchive.org/collection/dom-quichotte-moulin-des-abus-1791/) (France · 1791 · Name-calling, Transfer)