---
title: 'Electricity for him: the REA way'
url: https://propagandaarchive.org/collection/electricity-for-him-rea-1941/
description: 'Rural Electrification Administration poster: a black-and-white photograph of a small boy peering over a weathered door.'
section: Collection
---

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3. Electricity for him: the REA way

[![Electricity for him: the REA way, 1941 US poster: Rural Electrification Administration poster](https://propagandaarchive.org/collection/images/electricity-for-him-rea-1941.jpg)](https://propagandaarchive.org/collection/images/electricity-for-him-rea-1941.jpg)

# Electricity for him: the REA way

Rural Electrification Administration poster: a black-and-white photograph of a small boy peering over a weathered door, with 'Electricity for him' in orange script and 'The REA way' beside the agency's lightning-bolt initials. The line 'Area coverage... electricity for all when neighbors cooperate' appeals to community cooperation; the child stands for rural households.

## Propaganda techniques used in this poster

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
RURAL ELECTRIFICATION ADMINISTRATION · U. S. DEPT. OF AGRICULTURE
Electricity FOR HIM
THE REA WAY
AREA COVERAGE...ELECTRICITY FOR ALL WHEN NEIGHBORS COOPERATE
[imprint:] U. S. GOVERNMENT PRINTING OFFICE [year and number illegible]
```

[← Ecco i vostri alleati (Here Are Your Allies): British propaganda booklet for Italy](https://propagandaarchive.org/collection/ecco-i-vostri-alleati-pwe-italy-1941/) [Buy war bonds (soldier and woman embracing) →](https://propagandaarchive.org/collection/embrace-buy-war-bonds-1941/)

## More propaganda examples that use the same techniques

- [Trois Tetes sous l'meme bonnet (three heads under the same cap)](https://propagandaarchive.org/collection/trois-tetes-sous-le-meme-bonnet-1789/) (France · 1789 · Plain folks, Glittering generalities)
- ['This log cabin was the first building erected on the North Bend', Whig print by T. Sinclair, 1840](https://propagandaarchive.org/collection/harrison-north-bend-log-cabin-sinclair-1840/) (United States · 1840 · Plain folks, Transfer)
- [Treeing Coons (pro-Polk cartoon), 1844](https://propagandaarchive.org/collection/treeing-coons-polk-1844/) (United States · 1844 · Name-calling, Plain folks)
- [Zachary Taylor, People's Candidate for President (Currier banner), 1848](https://propagandaarchive.org/collection/taylor-fillmore-peoples-candidate-1848/) (United States · 1848 · Plain folks, Glittering generalities)
- ['Little Mac.' (from the Democratic presidential campaign songster)](https://propagandaarchive.org/collection/little-mac-song-sheet-feeks-1864/) (United States · 1864 · Bandwagon, Plain folks)
- [The peoples' choice, H. Greeley G. Brown](https://propagandaarchive.org/collection/peoples-choice-greeley-brown-1872/) (United States · 1872 · Bandwagon, Plain folks)
- [The working-man's banner. For President, Ulysses S. Grant, 'The Galena Tanner.' For Vice-President, Henry Wilson, 'The Natick Shoemaker.'](https://propagandaarchive.org/collection/working-mans-banner-grant-1872/) (United States · 1872 · Plain folks, Transfer)
- [The Chappaqua farmer](https://propagandaarchive.org/collection/chappaqua-farmer-1872/) (United States · Jul 1872 · Plain folks, Glittering generalities)