---
title: Elles servent la France. Tout le monde peut servir. Souscrivons à l'Emprunt de la Victoire (Canada)
url: https://propagandaarchive.org/collection/elles-servent-la-france-emprunt-de-la-victoire-1918/
description: Three women in peasant dress lean into chains and ropes to pull a plough across a field.
section: Collection
---

[Collection](https://propagandaarchive.org/collection/)

[![Elles servent la France. Tout le monde peut servir. Souscrivons à l'Emprunt de la Victoire (Canada)](https://propagandaarchive.org/collection/images/elles-servent-la-france-emprunt-de-la-victoire-1918.jpg)](https://propagandaarchive.org/collection/images/elles-servent-la-france-emprunt-de-la-victoire-1918.jpg)

# Elles servent la France. Tout le monde peut servir. Souscrivons à l'Emprunt de la Victoire (Canada)

Three women in peasant dress lean into chains and ropes to pull a plough across a field. The French-language slogan says 'They serve France' and 'Everyone can serve', then asks the reader to subscribe to the Victory Loan. Hardship of women in wartime France is offered as the standard of service, and the bond purchase is presented as the reader's equivalent of it (transfer).

- **Date:** 1918
- **Period:** [First World War](https://propagandaarchive.org/collection/#era=wwi)
- **Made by:** Dominion of Canada, Victory Loan campaign (issuing committee and artist not printed on the sheet)
- **Region:** [North America](https://propagandaarchive.org/collection/#region=north-america)
- **Country:** [Canada](https://propagandaarchive.org/collection/#country=canada)
- **Medium:** [Poster](https://propagandaarchive.org/collection/#medium=poster)
- **Issuer type:** [Mixed](https://propagandaarchive.org/collection/#actor=mixed)
- **Regime:** [Borden Government](https://propagandaarchive.org/collection/#regime=borden-government)
- **Leader:** [Robert Laird Borden](https://propagandaarchive.org/collection/#leader=robert-laird-borden)
- **Audience:** [Domestic public](https://propagandaarchive.org/collection/#audience=domestic-public)
- **Purpose:** [Fundraise](https://propagandaarchive.org/collection/#purpose=fundraise)
- **Themes:** [Home front](https://propagandaarchive.org/collection/#theme=home-front), [Economy and finance](https://propagandaarchive.org/collection/#theme=economy-finance)
- **Event:** [World War I](https://propagandaarchive.org/collection/#event=world-war-i)
- **Techniques:** [Transfer](https://propagandaarchive.org/techniques/transfer/)
- **Source:** Identified Openly sourced: the speaker is who they say they are
- **Source:** [Library of Congress](https://www.loc.gov/pictures/item/2003652831/), retrieved September 29, 2026
- **Rights:** Public domain (published 1918, before 1931; LOC: no known restrictions on publication) Anonymous, Canada. [1918]. Library of Congress, Prints and Photographs Division, LC-USZC4-10661 (call no. POS - Can .A01, no. 3 a).

## Text on the object

Original (French) · read from the image, not independently checked

```
Elles
servent
la France

Tout le monde peut servir.

Souscrivons à
l'Emprunt
de
la Victoire

[small printer's marks at lower left and lower right, illegible]
```

English translation (machine translation by Claude, not verified by a fluent reader)

```
They serve France. Everyone can serve. Let us subscribe to the Victory Loan.
```

The photographed copy is bordered by Kodak colour and gray-scale calibration strips added for archival photography. The LOC catalogue records the poster's series mark as 'W.P. 7'.

[← Die erste Million (The First Million), British balloon leaflet A.P. 74](https://propagandaarchive.org/collection/british-balloon-leaflet-die-erste-million-1918/) [Ersatzmittel-Ausstellung, Wien, 1918 (Exhibition of Substitute Materials, Vienna, 1918) →](https://propagandaarchive.org/collection/ersatzmittel-ausstellung-wien-1918/)

## Using the same techniques

- [Bronze sestertius of Gaius (Caligula), reverse S P Q R P P OB CIVES SERVATOS in an oak wreath](https://propagandaarchive.org/collection/sestertius-caligula-ob-cives-servatos-0037/) (0037 · Testimonial, Transfer)
- [Gold coin of Kanishka: King of Kings legend, king at the altar, deity Oesho](https://propagandaarchive.org/collection/gold-dinar-kanishka-king-of-kings-0130/) (0130 · Transfer)
- [Gold solidus of Justinian I, reverse VICTORIA AVGGG with Victory holding a Christogram staff](https://propagandaarchive.org/collection/solidus-justinian-i-victoria-avggg-0538/) (0538 · Transfer, Glittering generalities)
- [Bayeux Tapestry, scene 23: UBI HAROLD SACRAMENTVM FECIT VVILLELMO DVCI](https://propagandaarchive.org/collection/bayeux-tapestry-harold-oath-to-william-1070/) (1070 · Transfer, Card stacking)
- [Frontispiece to Eikon Basilike, The Pourtraicture of His Sacred Majestie in his Solitudes and Sufferings (Hollar, 1649)](https://propagandaarchive.org/collection/eikon-basilike-frontispiece-hollar-1649/) (1649 · Transfer, Glittering generalities)
- [Consult of the doctors on the grave illness of the Grand Sultan (Consult vande medicijnen inde swaere siekte vanden grooten Sultaen)](https://propagandaarchive.org/collection/consult-of-the-doctors-sick-sultan-antwerp-1683/) (1683 · Transfer, Bandwagon)
- [The Highlanders Medley, or The Duke Triumphant (A Loyal Song)](https://propagandaarchive.org/collection/highlanders-medley-duke-triumphant-1746/) (1746 · Name-calling, Transfer)
- [Marche du Dom Quichotte moderne pour la deffence du Moulin des Abus (March of the Modern Don Quixote in Defence of the Mill of Abuses)](https://propagandaarchive.org/collection/dom-quichotte-moulin-des-abus-1791/) (1791 · Name-calling, Transfer)