---
title: Emergency! Your help is needed to can the crops
url: https://propagandaarchive.org/collection/emergency-help-needed-to-can-the-crops-1943/
description: 'Text-only recruitment notice under a U.S. flag: ''Emergency!'' heads a call for men, women and older boys and girls to work in canneries at prevailing wages'
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. Emergency! Your help is needed to can the crops

[![Emergency! Your help is needed to can the crops, 1943 US poster: Text-only recruitment notice under a U.S. flag](https://propagandaarchive.org/collection/images/emergency-help-needed-to-can-the-crops-1943.jpg)](https://propagandaarchive.org/collection/images/emergency-help-needed-to-can-the-crops-1943.jpg)

# Emergency! Your help is needed to can the crops

Text-only recruitment notice under a U.S. flag: 'Emergency!' heads a call for men, women and older boys and girls to work in canneries at prevailing wages with the U.S. Crop Corps. The urgency framing, that crops will be lost unless canned quickly, is a mild fear-appeal, and the closing 'help feed our fighters' is a flag-and-service appeal.

## Propaganda techniques used in this poster

[Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
EMERGENCY!
Your help is needed
to can the crops
If the crops from this locality are to
be saved, they must be canned quickly.
Men and women, older boys and girls
are needed to work in the canneries.
They will be paid prevailing wages.
Work with the U.S. Crop Corps and
help feed our fighters
See your local office of
U.S. EMPLOYMENT SERVICE
U.S. CROP CORPS
[imprint: WAR MANPOWER COMMISSION]
[imprint: OWI Poster No. 69. Additional copies may be obtained upon request from the Division of Public Inquiries, Office of War Information, Washington, D. C.]
[imprint: U. S. GOVERNMENT PRINTING OFFICE : 1943—O—531428]
```

[← Education](https://propagandaarchive.org/collection/education-army-special-service-1943/) [敵人侵略一日不止，我們抗戰一日不休！ (As Long as the Enemy Keeps Invading, We Keep Resisting), Military Affairs Commission poster →](https://propagandaarchive.org/collection/enemy-aggression-resistance-military-affairs-commission-poster-1940s/)

## More propaganda examples that use the same techniques

- [Miniature of Pope Urban II at the Council of Clermont, Les Passages d'outremer (BnF Fr. 5594, fol. 19r)](https://propagandaarchive.org/collection/passages-doutremer-council-of-clermont-colombe-1474/) (France · 1474 · Testimonial, Fear appeal). Content note: Medieval religious imagery and a French text describing alleged killings and captivity of eastern Christians, as used to argue for the First Crusade; the text is shown as written.
- [Anacoana fut pendue sans raison (engraving in Le miroir de la cruelle et horrible tyrannie espagnole)](https://propagandaarchive.org/collection/anacoana-hanged-miroir-tyrannie-espagnole-1620/) (Dutch Republic · 1620 · Fear appeal, Name-calling). Content note: Engraving of a hanged, bare-breasted Taino woman, burning huts and people being killed by Spanish soldiers.
- [Der Warner (broadsheet lampoon on the Jesuits after Breitenfeld and Rain)](https://propagandaarchive.org/collection/der-warner-anti-jesuit-broadsheet-1632/) (Holy Roman Empire · 1632 · Scapegoating, Fear appeal)
- [Sans-Culottes, feeding Europe with the Bread of Liberty (James Gillray)](https://propagandaarchive.org/collection/sans-culottes-bread-of-liberty-gillray-1793/) (Kingdom of Great Britain · Jan 12, 1793 · Fear appeal, Name-calling)
- [Proclamation de Sonthonax en créole, Cap-Français (Proclamation of Commissioner Sonthonax in Creole)](https://propagandaarchive.org/collection/sonthonax-proclamation-creole-1793/) (France · Aug 29, 1793 · Fear appeal, Scapegoating). Content note: Colonial-era proclamation on slavery and emancipation in Saint-Domingue; speaks of slaves, whips and 'Nègues' in period terms.
- [Gazette of the United States, "The Jeffersoniad" no. VIII, 14 August 1800](https://propagandaarchive.org/collection/gazette-us-jeffersoniad-1800/) (United States · Aug 14, 1800 · Name-calling, Fear appeal)
- [Tyrants Prostrate, Liberty Triumphant (pro-Polk cartoon on Dorr), 1844](https://propagandaarchive.org/collection/tyrants-prostrate-liberty-triumphant-polk-1844/) (United States · 1844 · Name-calling, Fear appeal). Content note: Speech balloons contain anti-Catholic and nativist wording ('the ruins of Popery') in the mouths of the Whig figures, written by a Democratic cartoonist and shown unaltered.
- [Brolej Žemajčiaj! (Brothers Samogitians!): hand-painted broken-cross poster](https://propagandaarchive.org/collection/brolej-zemajciaj-broken-cross-1862/) (Russian Empire · 1862 · Fear appeal, Transfer)