---
title: Even a little can help a lot - NOW
url: https://propagandaarchive.org/collection/even-a-little-can-help-a-lot-1942/
description: 'War Stamps and Bonds poster: a smiling woman and a small girl, both fair-haired with striped bows, kneel over stamp albums on the floor.'
section: Collection
---

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3. Even a little can help a lot - NOW

[![Even a little can help a lot - NOW, 1942 US poster: War Stamps and Bonds poster](https://propagandaarchive.org/collection/images/even-a-little-can-help-a-lot-1942.jpg)](https://propagandaarchive.org/collection/images/even-a-little-can-help-a-lot-1942.jpg)

# Even a little can help a lot - NOW

War Stamps and Bonds poster: a smiling woman and a small girl, both fair-haired with striped bows, kneel over stamp albums on the floor, the child licking a stamp, with an officer's cap beside them. The headline says even a little helps a lot. The tell is the soldier's cap linking small purchases to the armed forces (transfer) and the general claim of the headline.

## Propaganda techniques used in this poster

[Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
“Even a little
can help a lot - NOW”
Buy
U.S. WAR STAMPS BONDS
[signature:] a.parker
[imprint:] ☆U.S. GOVERNMENT PRINTING OFFICE: 1942—O—455803 FORM DSS-405
ILLUSTRATION COURTESY OF LADIES' HOME JOURNAL
```

[← Enemy Ears Are Listening (OWI Poster No. 5)](https://propagandaarchive.org/collection/enemy-ears-are-listening-owi-5-1942/) [Every day you take off gives the Axis a break →](https://propagandaarchive.org/collection/every-day-you-take-off-gives-the-axis-a-break-1942/)

## More propaganda examples that use the same techniques

- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
- [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities)
- [Bronze sestertius of Trajan, reverse S P Q R OPTIMO PRINCIPI, S C, the emperor on horseback riding down an enemy](https://propagandaarchive.org/collection/sestertius-trajan-optimo-principi-0103/) (Roman Empire · 0103 · Testimonial, Glittering generalities)
- [Gold solidus of Constantine I, reverse RESTITVTORI LIBERTATIS](https://propagandaarchive.org/collection/solidus-constantine-i-restitutori-libertatis-0313/) (Roman Empire · 0313 · Glittering generalities)
- [Gold solidus of Justinian I, reverse VICTORIA AVGGG with Victory holding a Christogram staff](https://propagandaarchive.org/collection/solidus-justinian-i-victoria-avggg-0538/) (Byzantine Empire · 0538 · Transfer, Glittering generalities)
- [The Armada Portrait of Elizabeth I (Royal Museums Greenwich version), oil on panel](https://propagandaarchive.org/collection/armada-portrait-elizabeth-i-greenwich-1588/) (England · 1588 · Transfer, Glittering generalities)
- [Medal of Elizabeth I: portrait in a ruff, reverse an ark on stormy waves with SAEVAS TRANQVILLA PER VNDAS (18th-century aftercast of a 1588 model)](https://propagandaarchive.org/collection/elizabeth-i-ark-medal-aftercast-1588/) (England · 1588 · Transfer, Glittering generalities)
- [Frontispiece to Eikon Basilike, The Pourtraicture of His Sacred Majestie in his Solitudes and Sufferings (Hollar, 1649)](https://propagandaarchive.org/collection/eikon-basilike-frontispiece-hollar-1649/) (Dutch Republic · 1649 · Transfer, Glittering generalities)