---
title: Every bomb-load counts ...make 'em right!
url: https://propagandaarchive.org/collection/every-bomb-load-counts-1943/
description: 'Munitions-plant poster: a smiling airman in leather flying jacket and helmet leans on a row of bombs, with a bomber bearing a US star behind him.'
section: Collection
---

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3. Every bomb-load counts ...make 'em right!

[![Every bomb-load counts...make 'em right!, 1943 US poster: Munitions-plant poster](https://propagandaarchive.org/collection/images/every-bomb-load-counts-1943.jpg)](https://propagandaarchive.org/collection/images/every-bomb-load-counts-1943.jpg)

# Every bomb-load counts ...make 'em right!

Munitions-plant poster: a smiling airman in leather flying jacket and helmet leans on a row of bombs, with a bomber bearing a US star behind him. The text tells workers every bomb-load counts and to make them right. The tell is the user at the front speaking to the maker through his smile (testimonial); the stress falls on workmanship, not on the bombs' purpose.

## Propaganda techniques used in this poster

[Testimonial](https://propagandaarchive.org/techniques/testimonial/) [Plain folks](https://propagandaarchive.org/techniques/plain-folks/)

## Text on the object

Original (English) · read from the image, not independently checked

```
Every bomb-load counts
...MAKE 'EM RIGHT!
[signature:] Victor Keppler
[imprint:] ☆U.S. GOVERNMENT PRINTING OFFICE: 1943—O—513268
ORDNANCE DEPARTMENT · U.S. ARMY · KEEP 'EM SHOOTING!
```

[← Every bale a bond](https://propagandaarchive.org/collection/every-bale-a-bond-1943/) [Farmers... meet your goals. They'll meet theirs →](https://propagandaarchive.org/collection/farmers-meet-your-goals-1943/)

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- [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account.
- [Tomb of Darius I at Naqsh-e Rustam: the king in relief beside his inscription DNa, c. 490 BCE](https://propagandaarchive.org/collection/dna-inscription-darius-i-naqsh-e-rustam-490bce/) (Achaemenid Empire · 0000 · Testimonial, Card stacking)
- [Seated limestone statue of Hatshepsut as king, with feminine royal titles on the throne, reassembled from fragments broken up at Deir el-Bahri](https://propagandaarchive.org/collection/hatshepsut-seated-statue-limestone-met-1458bce/) (New Kingdom Egypt · 0000 · Transfer, Testimonial)
- [Bronze sestertius of Gaius (Caligula), reverse S P Q R P P OB CIVES SERVATOS in an oak wreath](https://propagandaarchive.org/collection/sestertius-caligula-ob-cives-servatos-0037/) (Roman Empire · 0037 · Testimonial, Transfer)
- [Bronze sestertius of Trajan, reverse S P Q R OPTIMO PRINCIPI, S C, the emperor on horseback riding down an enemy](https://propagandaarchive.org/collection/sestertius-trajan-optimo-principi-0103/) (Roman Empire · 0103 · Testimonial, Glittering generalities)
- [Seljuq gold dinar of Sanjar, dated 493 AH, with the Abbasid caliph named on one face](https://propagandaarchive.org/collection/seljuq-gold-dinar-sanjar-caliph-name-1099/) (Great Seljuk Empire · 1099 · Testimonial)
- [Estoire d'Eracles page with Bernard of Clairvaux preaching the Second Crusade in the initial (Walters W.137, fol. 180v)](https://propagandaarchive.org/collection/eracles-bernard-preaching-second-crusade-w137-1275/) (France · 1275 · Testimonial)
- [Opening page of the Estoire d'Eracles (William of Tyre in French), with the Crucifixion and Pope Urban II preaching the First Crusade in the initial (Walters W.137, fol. 1r)](https://propagandaarchive.org/collection/eracles-urban-ii-preaching-first-crusade-w137-1275/) (France · 1275 · Testimonial, Transfer)