---
title: Every mothers son is counting on you! See the job through to victory!
url: https://propagandaarchive.org/collection/every-mothers-son-is-counting-on-you-navy-1944/
description: 'Navy industrial-incentive poster: a painted sailor in helmet at a gun mount looks skyward over a sea with a distant ship.'
section: Collection
---

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3. Every mothers son is counting on you! See the job through to victory!

[![Every mothers son is counting on you! See the job through to victory!, 1944 US poster: Navy industrial-incentive poster](https://propagandaarchive.org/collection/images/every-mothers-son-is-counting-on-you-navy-1944.jpg)](https://propagandaarchive.org/collection/images/every-mothers-son-is-counting-on-you-navy-1944.jpg)

# Every mothers son is counting on you! See the job through to victory!

Navy industrial-incentive poster: a painted sailor in helmet at a gun mount looks skyward over a sea with a distant ship, above a montage of six photographs of crews, officers, a pilot at a machine gun and a sailor at a searchlight. The servicemen are shown as the audience's own sons, urging war workers to finish the job.

## Propaganda techniques used in this poster

[Testimonial](https://propagandaarchive.org/techniques/testimonial/) [Identity fusion](https://propagandaarchive.org/techniques/identity-fusion/)

## Text on the object

Original (English) · read from the image, not independently checked

```
Every mothers son is
COUNTING ON YOU!
SEE THE JOB THROUGH TO VICTORY!
[imprint:] U.S. GOVERNMENT PRINTING OFFICE 1944 O 601156
[imprint:] OFFICIAL NAVY POSTER, INDUSTRIAL INCENTIVE DIVISION, 8-80M
```

[← Every man in this Allied Command... (Eisenhower tribute to the Merchant Marine)](https://propagandaarchive.org/collection/every-man-allied-command-merchant-marine-1944/) [Extra war bonds, 5th War Loan →](https://propagandaarchive.org/collection/extra-war-bonds-5th-war-loan-1944/)

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- [Tomb of Darius I at Naqsh-e Rustam: the king in relief beside his inscription DNa, c. 490 BCE](https://propagandaarchive.org/collection/dna-inscription-darius-i-naqsh-e-rustam-490bce/) (Achaemenid Empire · 0000 · Testimonial, Card stacking)
- [Seated limestone statue of Hatshepsut as king, with feminine royal titles on the throne, reassembled from fragments broken up at Deir el-Bahri](https://propagandaarchive.org/collection/hatshepsut-seated-statue-limestone-met-1458bce/) (New Kingdom Egypt · 0000 · Transfer, Testimonial)
- [Bronze sestertius of Gaius (Caligula), reverse S P Q R P P OB CIVES SERVATOS in an oak wreath](https://propagandaarchive.org/collection/sestertius-caligula-ob-cives-servatos-0037/) (Roman Empire · 0037 · Testimonial, Transfer)
- [Bronze sestertius of Trajan, reverse S P Q R OPTIMO PRINCIPI, S C, the emperor on horseback riding down an enemy](https://propagandaarchive.org/collection/sestertius-trajan-optimo-principi-0103/) (Roman Empire · 0103 · Testimonial, Glittering generalities)
- [Seljuq gold dinar of Sanjar, dated 493 AH, with the Abbasid caliph named on one face](https://propagandaarchive.org/collection/seljuq-gold-dinar-sanjar-caliph-name-1099/) (Great Seljuk Empire · 1099 · Testimonial)
- [Estoire d'Eracles page with Bernard of Clairvaux preaching the Second Crusade in the initial (Walters W.137, fol. 180v)](https://propagandaarchive.org/collection/eracles-bernard-preaching-second-crusade-w137-1275/) (France · 1275 · Testimonial)
- [Opening page of the Estoire d'Eracles (William of Tyre in French), with the Crucifixion and Pope Urban II preaching the First Crusade in the initial (Walters W.137, fol. 1r)](https://propagandaarchive.org/collection/eracles-urban-ii-preaching-first-crusade-w137-1275/) (France · 1275 · Testimonial, Transfer)