--- title: Fair Margins of Profit on Meats for Retail Butchers (Westchester County) url: https://propagandaarchive.org/collection/fair-margins-of-profit-on-meats-westchester-county-1918/ description: A text-and-table notice from the Food Administration's New York Federal Food Board lists cuts of beef, lamb and pork with blank columns for retailer cost. section: Collection --- 1. [Home](https://propagandaarchive.org/) 2. [Collection](https://propagandaarchive.org/collection/) 3. Fair Margins of Profit on Meats for Retail Butchers [![Fair Margins of Profit on Meats for Retail Butchers, 1918 US poster: A text-and-table notice from the Food Administration's](https://propagandaarchive.org/collection/images/fair-margins-of-profit-on-meats-westchester-county-1918.jpg)](https://propagandaarchive.org/collection/images/fair-margins-of-profit-on-meats-westchester-county-1918.jpg) # Fair Margins of Profit on Meats for Retail Butchers (Westchester County) A text-and-table notice from the Food Administration's New York Federal Food Board lists cuts of beef, lamb and pork with blank columns for retailer cost, gross margin of profit, price the consumer should pay and the shop's own price. Butchers are told to post the list in a conspicuous place, so the notice works as a price-control instruction backed by the agency's name rather than as an emotional appeal. ## Propaganda techniques used in this poster [Card stacking](https://propagandaarchive.org/techniques/card-stacking/) ## Text on the object Original (English) · read from the image, not independently checked ``` U.S. FOOD ADMINSTRATION NEW YORK FEDERAL FOOD BOARD Westchester County FAIR MARGINS of PROFIT ON MEATS FOR RETAIL BUTCHERS It must be clearly understood that margins refer to a medium grade of meat untrimmed, on a "Cash and Carry" basis. All retail butchers will be required to post this list of margins in a conspicuous place in their store, and to the left of the margin column, the figures showing the wholesale prices, and to the right, the retail prices. ARTICLE / KIND (cuts untrimmed) / Retailer Pays / Gross Margin of Profit / Consumer Should Pay / Our Price BEEF--Chucks Chuck Steak 11c. Whole Cross Rib 18c. Cut Cross Rib 22c. Stew Beef 11c. BEEF--Hinds & Ribs, Good Medium Steers Sirloin Steak 15c. Top Round 19c. Bottom Round 17c. Rib Roast Prime 16c. Rib Roast Chuck 7c. Whole Top Sirloin 13c. Cut Top Sirloin 17c. LAMB Leg of Lamb 12c. Loin Chops (kidney out) 15c. Shoulder Chops 9c. Rib Chops 12c. Stew Lamb 4c. Chucks 1c. PORK PRODUCTS Smoked Hams (unwrapped) 8-18 lbs. 6c. Smoked Shoulders (Picnics) 2 1/2-7 lbs. 5c. Smoked Bacon (unwrapped) Sliced 11c. Pork Loins (western light) [margin blank] Pork Chops (end) 6c. Pork Chops (middle) 10c. Special [Retailer Pays, Consumer Should Pay and Our Price columns: blank ruled lines] Printed by Appropriation Board of Supervisors, Westchester County. ALBERT W. HAIGH, Food Administrator. ``` The headline's 'ADMINSTRATION' is printed with the missing letter as shown. The table's small type was read at the 2000 px scan; a few margin figures (Stew Lamb, Chucks, the ham weight range) are best-effort readings. The Retailer Pays, Consumer Should Pay and Our Price columns are blank ruled lines for the butcher to fill in. [← Extra. Your Country Needs You in the U.S. Navy at Once](https://propagandaarchive.org/collection/extra-your-country-needs-you-in-the-us-navy-1918/) [Faith in Canada: use it all for Victory Bonds (Canada, 1918) →](https://propagandaarchive.org/collection/faith-in-canada-victory-bonds-1918/) ## More propaganda examples that use the same techniques - [Fragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouches](https://propagandaarchive.org/collection/abydos-king-list-ramesses-ii-temple-british-museum/) (New Kingdom Egypt · 0000 · Card stacking, Transfer) - [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account. - [Tomb of Darius I at Naqsh-e Rustam: the king in relief beside his inscription DNa, c. 490 BCE](https://propagandaarchive.org/collection/dna-inscription-darius-i-naqsh-e-rustam-490bce/) (Achaemenid Empire · 0000 · Testimonial, Card stacking) - [Line drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt](https://propagandaarchive.org/collection/kadesh-relief-ramesseum-breasted-drawing-1275bce/) (New Kingdom Egypt · 0000 · Card stacking, Transfer). Content note: A drawing of an Egyptian royal battle relief showing Hittite soldiers and horses killed and drowned, as the king's monument presented the battle; it is a one-sided image made by the winning side's own account. - [Persepolis, Apadana staircase relief: a figure with an animal from a procession of delegations, early fifth century BCE](https://propagandaarchive.org/collection/persepolis-apadana-delegate-relief-500bce/) (Achaemenid Empire · 0000 · Card stacking, Manufactured consensus) - [Alabaster relief, Assyrian troops storming a citadel, from Nineveh (reign of Sennacherib)](https://propagandaarchive.org/collection/relief-sennacherib-storming-citadel-nineveh-704bce/) (Neo Assyrian Empire · 0000 · Card stacking). Content note: An Assyrian palace relief of troops storming a fortified city, with a file of figures below; Assyrian royal reliefs and texts record killing, mutilation and deportation, shown as carved, with the historical context and scholarly dispute on the regime page. - [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities) - [Silver denarius of Vespasian, reverse IVDAEA with a trophy of arms and a seated mourning woman](https://propagandaarchive.org/collection/denarius-vespasian-judaea-capta-0070/) (Roman Empire · 0070 · Card stacking). Content note: A Roman victory coin showing a mourning female figure as the personification of the conquered province of Judaea after the Roman suppression of the Jewish revolt; shown as struck, with the historical context on the regime page.