--- title: '"为革命实行计划生育" (Practise family planning for the revolution), Shanghai poster' url: https://propagandaarchive.org/collection/family-planning-for-the-revolution-china-1975/ description: A smiling woman in a white apron stamped with the slogan 'Grasp revolution, promote production' holds a 'Family Planning Propaganda Handbook' and a… section: Collection --- [Collection](https://propagandaarchive.org/collection/) [!["为革命实行计划生育" (Practise family planning for the revolution), Shanghai poster](https://propagandaarchive.org/collection/images/family-planning-for-the-revolution-china-1975.jpg)](https://propagandaarchive.org/collection/images/family-planning-for-the-revolution-china-1975.jpg) # "为革命实行计划生育" (Practise family planning for the revolution), Shanghai poster A smiling woman in a white apron stamped with the slogan 'Grasp revolution, promote production' holds a 'Family Planning Propaganda Handbook' and a bottle, ringed by small scenes of study, childcare, factory work and dancing minority-nationality figures. Five headline benefits, from studying Mao Zedong Thought to national prosperity, and the banner 'Practise family planning for the revolution' tie a birth-limiting programme to revolutionary slogans and to broad virtue claims (transfer, glittering generalities). - **Date:** 1975 - **Period:** [Cold War](https://propagandaarchive.org/collection/#era=cold-war) - **Made by:** People's Republic of China, family-planning campaign (issuing body and artist not named; catalogued by the museum as 'anonymous artist, Shanghai, 1975') - **Region:** [East Asia](https://propagandaarchive.org/collection/#region=east-asia) - **Country:** [China](https://propagandaarchive.org/collection/#country=china) - **Medium:** [Poster](https://propagandaarchive.org/collection/#medium=poster) - **Issuer type:** [Mixed](https://propagandaarchive.org/collection/#actor=mixed) - **Regime:** [People's Republic of China](https://propagandaarchive.org/collection/#regime=peoples-republic-of-china) - **Leader:** [Mao Zedong](https://propagandaarchive.org/collection/#leader=mao-zedong) - **Audience:** [Domestic public](https://propagandaarchive.org/collection/#audience=domestic-public) - **Purpose:** [Mobilize or secure compliance](https://propagandaarchive.org/collection/#purpose=mobilize-comply) - **Themes:** [Health](https://propagandaarchive.org/collection/#theme=health), [Home front](https://propagandaarchive.org/collection/#theme=home-front) - **Techniques:** [Transfer](https://propagandaarchive.org/techniques/transfer/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/) - **Regime:** [People's Republic of China under Mao Zedong](https://propagandaarchive.org/regimes/peoples-republic-of-china-mao/) - **Leader:** [Mao Zedong](https://propagandaarchive.org/regimes/peoples-republic-of-china-mao/#mao-zedong) - **Source:** Identified Openly sourced: the speaker is who they say they are - **Source:** [Etnografiska museet / Världskulturmuseerna (Museum of Ethnography, Stockholm), inv. 1996.20.0008, via Europeana](https://collections.smvk.se/carlotta-em/web/object/1551289), retrieved September 29, 2026 - **Rights:** CC BY 4.0 (image, per museum object page; item record CC0 on Europeana) Etnografiska museet / Världskulturmuseerna, 1996.20.0008, CC BY 4.0. Poster: anonymous artist, Shanghai, 1975 ## Text on the object Original (Chinese) · read from the image, not independently checked ``` 有利于学习马列主义毛泽东思想　有利于教养后代　有利于妇女儿童的身体健康　有利于抓革命促生产促工作促战备　有利于民族的繁荣 [five lines across the top] 计划生育宣传手册 [title of the booklet held by the woman] 抓革命 促生产 [on the apron] [label on the bottle: illegible] 为革命实行计划生育 [banner along the bottom] 1996.20.8 [museum inventory number, added by the museum's photograph] ``` English translation (machine translation by Claude, not verified by a fluent reader) ``` Beneficial for studying Marxism-Leninism and Mao Zedong Thought; beneficial for raising the next generation; beneficial for the health of women and children; beneficial for grasping revolution, promoting production, promoting work and promoting war preparedness; beneficial for the prosperity of the nation. / Family Planning Propaganda Handbook. / Grasp revolution, promote production. / Practise family planning for the revolution. ``` Read from the 800 px museum image, with the top line enlarged. The museum's English title is 'Family planning for the Revolution!'. Translation by machine, not verified by a fluent reader. [← Nixon with the edited White House tape transcripts](https://propagandaarchive.org/collection/nixon-edited-transcripts-1974/) [Partido Socialista posters on a Lisbon building front, early 1975 →](https://propagandaarchive.org/collection/partido-socialista-posters-lisbon-1975/) ## Using the same techniques - [Bronze sestertius of Gaius (Caligula), reverse S P Q R P P OB CIVES SERVATOS in an oak wreath](https://propagandaarchive.org/collection/sestertius-caligula-ob-cives-servatos-0037/) (0037 · Testimonial, Transfer) - [Gold coin of Kanishka: King of Kings legend, king at the altar, deity Oesho](https://propagandaarchive.org/collection/gold-dinar-kanishka-king-of-kings-0130/) (0130 · Transfer) - [Gold solidus of Justinian I, reverse VICTORIA AVGGG with Victory holding a Christogram staff](https://propagandaarchive.org/collection/solidus-justinian-i-victoria-avggg-0538/) (0538 · Transfer, Glittering generalities) - [Bayeux Tapestry, scene 23: UBI HAROLD SACRAMENTVM FECIT VVILLELMO DVCI](https://propagandaarchive.org/collection/bayeux-tapestry-harold-oath-to-william-1070/) (1070 · Transfer, Card stacking) - [Frontispiece to Eikon Basilike, The Pourtraicture of His Sacred Majestie in his Solitudes and Sufferings (Hollar, 1649)](https://propagandaarchive.org/collection/eikon-basilike-frontispiece-hollar-1649/) (1649 · Transfer, Glittering generalities) - [Consult of the doctors on the grave illness of the Grand Sultan (Consult vande medicijnen inde swaere siekte vanden grooten Sultaen)](https://propagandaarchive.org/collection/consult-of-the-doctors-sick-sultan-antwerp-1683/) (1683 · Transfer, Bandwagon) - [The Highlanders Medley, or The Duke Triumphant (A Loyal Song)](https://propagandaarchive.org/collection/highlanders-medley-duke-triumphant-1746/) (1746 · Name-calling, Transfer) - [Marche du Dom Quichotte moderne pour la deffence du Moulin des Abus (March of the Modern Don Quixote in Defence of the Mill of Abuses)](https://propagandaarchive.org/collection/dom-quichotte-moulin-des-abus-1791/) (1791 · Name-calling, Transfer)