---
title: Farmers... meet your goals. They'll meet theirs
url: https://propagandaarchive.org/collection/farmers-meet-your-goals-1943/
description: 'Home-front farm-production poster: a black-and-white photograph of two mud-stained soldiers crouched in a muddy hole, one holding a ration can.'
section: Collection
---

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3. Farmers... meet your goals. They'll meet theirs

[![Farmers... meet your goals. They'll meet theirs, 1943 US poster: Home-front farm-production poster](https://propagandaarchive.org/collection/images/farmers-meet-your-goals-1943.jpg)](https://propagandaarchive.org/collection/images/farmers-meet-your-goals-1943.jpg)

# Farmers... meet your goals. They'll meet theirs

Home-front farm-production poster: a black-and-white photograph of two mud-stained soldiers crouched in a muddy hole, one holding a ration can, under the headline 'Farmers... meet your goals' and the line 'They'll meet theirs'. The soldiers' hardship is set beside the farmer's output targets (transfer, with an implied obligation); a 'Food for Freedom' seal is at lower right.

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/) [Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/)

## Text on the object

Original (English) · read from the image, not independently checked

```
FARMERS...
meet your goals
THEY'LL MEET THEIRS
FOOD
FOR
FREEDOM
WAR BOARDS
UNITED STATES DEPARTMENT OF AGRICULTURE
[imprint:] U.S. GOVERNMENT PRINTING OFFICE : 1943-O-508816
```

[← Eux aussi achètent des obligations de la Victoire (Canada Victory Loan, French-language poster)](https://propagandaarchive.org/collection/eux-aussi-achetent-obligations-victoire-1943/) [First Aid in Action: Hospital Corps →](https://propagandaarchive.org/collection/first-aid-in-action-hospital-corps-1943/)

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- [Clay cylinder with the Ehulhul inscription of Nabonidus, king of Babylon, describing work on three temples](https://propagandaarchive.org/collection/cylinder-nabonidus-ehulhul-inscription-555bce/) (Neo Babylonian Empire · 0000 · Transfer)
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- [Glazed-brick panel with a striding lion, from Babylon (reign of Nebuchadnezzar II)](https://propagandaarchive.org/collection/ishtar-gate-panel-striding-lion-nebuchadnezzar-ii-604bce/) (Neo Babylonian Empire · 0000 · Transfer)
- [Limestone relief block of Ramesses II wearing the White Crown, a jubilee relief from his temple at Herakleopolis](https://propagandaarchive.org/collection/jubilee-relief-ramesses-ii-herakleopolis-met-05-4-256/) (New Kingdom Egypt · 0000 · Transfer)
- [Line drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt](https://propagandaarchive.org/collection/kadesh-relief-ramesseum-breasted-drawing-1275bce/) (New Kingdom Egypt · 0000 · Card stacking, Transfer). Content note: A drawing of an Egyptian royal battle relief showing Hittite soldiers and horses killed and drowned, as the king's monument presented the battle; it is a one-sided image made by the winning side's own account.
- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
- [Egyptian alabaster jar inscribed with the name of Xerxes the Great in four languages (Old Persian, Elamite, Babylonian, Egyptian), 486 to 466 BCE](https://propagandaarchive.org/collection/xerxes-jar-four-languages-486bce/) (Achaemenid Empire · 0000 · Transfer)