---
title: Fire away! Buy extra bonds
url: https://propagandaarchive.org/collection/fire-away-buy-extra-bonds-1944/
description: '5th War Loan poster: two U.S. Navy lookouts in a storm, one aiming a searchlight and one with binoculars, catch a surfaced submarine marked with a cross.'
section: Collection
---

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3. Fire away! Buy extra bonds

[![Fire away! Buy extra bonds, 1944 US poster: 5th War Loan poster](https://propagandaarchive.org/collection/images/fire-away-buy-extra-bonds-1944.jpg)](https://propagandaarchive.org/collection/images/fire-away-buy-extra-bonds-1944.jpg)

# Fire away! Buy extra bonds

5th War Loan poster: two U.S. Navy lookouts in a storm, one aiming a searchlight and one with binoculars, catch a surfaced submarine marked with a cross, with the words 'Fire away!' in the beam and 'Buy extra bonds' below. The technique is transfer: a naval combat scene is tied to a purchase, with a memorial line for the U.S.S. Dorado adding emotional weight.

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/) [Fear appeal](https://propagandaarchive.org/techniques/fear-appeal/)

## Text on the object

Original (English) · read from the image, not independently checked

```
IN MEMORY
U.S.S. "DORADO"
FIRE AWAY!
5TH WAR LOAN
BUY EXTRA BONDS
US NAVY
[signature:] Schreiber '44
[imprint:] U. S. GOVERNMENT PRINTING OFFICE : 1944—O—581636
[imprint:] WFD 908-A
```

[← Fight the Peril Behind the Lines](https://propagandaarchive.org/collection/fight-the-peril-behind-the-lines-1944/) [Fire Never Sleeps →](https://propagandaarchive.org/collection/fire-never-sleeps-army-conservation-1944/)

## More propaganda examples that use the same techniques

- [Fragments of the Abydos king list from Ramesses II's temple, in the British Museum: rows of royal cartouches](https://propagandaarchive.org/collection/abydos-king-list-ramesses-ii-temple-british-museum/) (New Kingdom Egypt · 0000 · Card stacking, Transfer)
- [Clay cylinder with the Ehulhul inscription of Nabonidus, king of Babylon, describing work on three temples](https://propagandaarchive.org/collection/cylinder-nabonidus-ehulhul-inscription-555bce/) (Neo Babylonian Empire · 0000 · Transfer)
- [Seated limestone statue of Hatshepsut as king, with feminine royal titles on the throne, reassembled from fragments broken up at Deir el-Bahri](https://propagandaarchive.org/collection/hatshepsut-seated-statue-limestone-met-1458bce/) (New Kingdom Egypt · 0000 · Transfer, Testimonial)
- [Glazed-brick panel with a striding lion, from Babylon (reign of Nebuchadnezzar II)](https://propagandaarchive.org/collection/ishtar-gate-panel-striding-lion-nebuchadnezzar-ii-604bce/) (Neo Babylonian Empire · 0000 · Transfer)
- [Limestone relief block of Ramesses II wearing the White Crown, a jubilee relief from his temple at Herakleopolis](https://propagandaarchive.org/collection/jubilee-relief-ramesses-ii-herakleopolis-met-05-4-256/) (New Kingdom Egypt · 0000 · Transfer)
- [Line drawing of the Great Kadesh battle relief on the walls of the Ramesseum, from Breasted's History of Egypt](https://propagandaarchive.org/collection/kadesh-relief-ramesseum-breasted-drawing-1275bce/) (New Kingdom Egypt · 0000 · Card stacking, Transfer). Content note: A drawing of an Egyptian royal battle relief showing Hittite soldiers and horses killed and drowned, as the king's monument presented the battle; it is a one-sided image made by the winning side's own account.
- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
- [Egyptian alabaster jar inscribed with the name of Xerxes the Great in four languages (Old Persian, Elamite, Babylonian, Egyptian), 486 to 466 BCE](https://propagandaarchive.org/collection/xerxes-jar-four-languages-486bce/) (Achaemenid Empire · 0000 · Transfer)