---
title: 2nd week's winner! Mary F. Pigg. Fire slogan contest
url: https://propagandaarchive.org/collection/fire-slogan-contest-2nd-weeks-winner-1941/
description: 'Fire-safety contest poster in red, blue and cream: a smiling uniformed man in a garrison cap points at a framed card carrying the second week''s winning'
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. 2nd week's winner! Mary F. Pigg. Fire slogan contest

**Content note:** Slogan names the Japanese prime minister Tojo as a beneficiary of careless fires, printed as published. This object is shown as it was published. [Why](https://propagandaarchive.org/about/#as-it-was)

[![2nd week's winner! Mary F. Pigg. Fire slogan contest, 1941 US poster: Fire-safety contest poster in red, blue and cream](https://propagandaarchive.org/collection/images/fire-slogan-contest-2nd-weeks-winner-1941.jpg)](https://propagandaarchive.org/collection/images/fire-slogan-contest-2nd-weeks-winner-1941.jpg)

# 2nd week's winner! Mary F. Pigg. Fire slogan contest

Fire-safety contest poster in red, blue and cream: a smiling uniformed man in a garrison cap points at a framed card carrying the second week's winning slogan, credited to Mary F. Pigg of a supply division shipping branch. The winner's name stands in for the safety message (testimonial), and the slogan names the enemy leader Tojo as the one who gains from careless fires.

## Propaganda techniques used in this poster

[Testimonial](https://propagandaarchive.org/techniques/testimonial/) [Name-calling](https://propagandaarchive.org/techniques/name-calling/)

## Text on the object

Original (English) · read from the image, not independently checked

```
2nd. Week's Winner!
MARY F. PIGG
SUPPLY DIV. SHIPPING BRANCH
"IF YOU DO THINGS
THAT MIGHT START
FIRES...
YOU'RE ONLY
HELPING TOJO'S
FLYERS!
FIRE SLOGAN
CONTEST
CARELESSNESS CAUSES FIRES
```

[← Fire Slogan Contest: 1st Week's Winner](https://propagandaarchive.org/collection/fire-slogan-contest-1st-week-1941/) [3rd week's winner: Fire Slogan Contest →](https://propagandaarchive.org/collection/fire-slogan-contest-3rd-week-1941/)

## More propaganda examples that use the same techniques

- [Behistun (Bisotun) rock relief and trilingual inscription of Darius I: the king, two attendants and the bound rebel leaders beneath the winged figure of Ahuramazda](https://propagandaarchive.org/collection/behistun-relief-darius-and-rebels-521bce/) (Achaemenid Empire · 0000 · Card stacking, Name-calling, Testimonial). Content note: Shows bound captives before the king, and the inscription records the mutilation and public execution of rebel leaders, as the king's own account.
- [Tomb of Darius I at Naqsh-e Rustam: the king in relief beside his inscription DNa, c. 490 BCE](https://propagandaarchive.org/collection/dna-inscription-darius-i-naqsh-e-rustam-490bce/) (Achaemenid Empire · 0000 · Testimonial, Card stacking)
- [Seated limestone statue of Hatshepsut as king, with feminine royal titles on the throne, reassembled from fragments broken up at Deir el-Bahri](https://propagandaarchive.org/collection/hatshepsut-seated-statue-limestone-met-1458bce/) (New Kingdom Egypt · 0000 · Transfer, Testimonial)
- [Bronze sestertius of Gaius (Caligula), reverse S P Q R P P OB CIVES SERVATOS in an oak wreath](https://propagandaarchive.org/collection/sestertius-caligula-ob-cives-servatos-0037/) (Roman Empire · 0037 · Testimonial, Transfer)
- [Bronze sestertius of Trajan, reverse S P Q R OPTIMO PRINCIPI, S C, the emperor on horseback riding down an enemy](https://propagandaarchive.org/collection/sestertius-trajan-optimo-principi-0103/) (Roman Empire · 0103 · Testimonial, Glittering generalities)
- [Seljuq gold dinar of Sanjar, dated 493 AH, with the Abbasid caliph named on one face](https://propagandaarchive.org/collection/seljuq-gold-dinar-sanjar-caliph-name-1099/) (Great Seljuk Empire · 1099 · Testimonial)
- [Estoire d'Eracles page with Bernard of Clairvaux preaching the Second Crusade in the initial (Walters W.137, fol. 180v)](https://propagandaarchive.org/collection/eracles-bernard-preaching-second-crusade-w137-1275/) (France · 1275 · Testimonial)
- [Opening page of the Estoire d'Eracles (William of Tyre in French), with the Crucifixion and Pope Urban II preaching the First Crusade in the initial (Walters W.137, fol. 1r)](https://propagandaarchive.org/collection/eracles-urban-ii-preaching-first-crusade-w137-1275/) (France · 1275 · Testimonial, Transfer)