---
title: 'Food: Buy It with Thought, Cook It with Care (Don''t Waste It)'
url: https://propagandaarchive.org/collection/food-buy-it-with-thought-dont-waste-it-1917/
description: A lettering-only poster lists six numbered household rules for food use, from buying with thought to using what is left.
section: Collection
---

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3. Food: Buy It with Thought, Cook It with Care (Don't Waste It)

[![Food: Buy It with Thought, Cook It with Care, 1917 US poster: A lettering-only poster lists six numbered household rules](https://propagandaarchive.org/collection/images/food-buy-it-with-thought-dont-waste-it-1917.jpg)](https://propagandaarchive.org/collection/images/food-buy-it-with-thought-dont-waste-it-1917.jpg)

# Food: Buy It with Thought, Cook It with Care (Don't Waste It)

A lettering-only poster lists six numbered household rules for food use, from buying with thought to using what is left, ending in the line 'don't waste it.' It offers no image, enemy or argument, only a short checklist in plain language. The technique tag is the closest honest one: the voice is that of ordinary household practice rather than authority.

## Propaganda techniques used in this poster

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/)

## Text on the object

Original (English) · read from the image, not independently checked

```
food
1- buy it with thought
2- cook it with care
3- use less wheat & meat
4- buy local foods
5- serve just enough
6- use what is left
don't waste it
U.S. FOOD ADMINISTRATION
THE W.F. POWERS CO. LITHO. N.Y.
[small mark at lower left, apparently 'No 1', and a small monogram beside 'it': illegible]
```

[← Follow the Boys in Blue for Home and Country: Enlist in the Navy](https://propagandaarchive.org/collection/follow-the-boys-in-blue-enlist-in-the-navy-1917/) [Food Control Is a War Measure →](https://propagandaarchive.org/collection/food-control-is-a-war-measure-1917/)

## More propaganda examples that use the same techniques

- [Trois Tetes sous l'meme bonnet (three heads under the same cap)](https://propagandaarchive.org/collection/trois-tetes-sous-le-meme-bonnet-1789/) (France · 1789 · Plain folks, Glittering generalities)
- ['This log cabin was the first building erected on the North Bend', Whig print by T. Sinclair, 1840](https://propagandaarchive.org/collection/harrison-north-bend-log-cabin-sinclair-1840/) (United States · 1840 · Plain folks, Transfer)
- [Treeing Coons (pro-Polk cartoon), 1844](https://propagandaarchive.org/collection/treeing-coons-polk-1844/) (United States · 1844 · Name-calling, Plain folks)
- [Zachary Taylor, People's Candidate for President (Currier banner), 1848](https://propagandaarchive.org/collection/taylor-fillmore-peoples-candidate-1848/) (United States · 1848 · Plain folks, Glittering generalities)
- ['Little Mac.' (from the Democratic presidential campaign songster)](https://propagandaarchive.org/collection/little-mac-song-sheet-feeks-1864/) (United States · 1864 · Bandwagon, Plain folks)
- [The peoples' choice, H. Greeley G. Brown](https://propagandaarchive.org/collection/peoples-choice-greeley-brown-1872/) (United States · 1872 · Bandwagon, Plain folks)
- [The working-man's banner. For President, Ulysses S. Grant, 'The Galena Tanner.' For Vice-President, Henry Wilson, 'The Natick Shoemaker.'](https://propagandaarchive.org/collection/working-mans-banner-grant-1872/) (United States · 1872 · Plain folks, Transfer)
- [The Chappaqua farmer](https://propagandaarchive.org/collection/chappaqua-farmer-1872/) (United States · Jul 1872 · Plain folks, Glittering generalities)
