---
title: Food is fighting strength - conserve it!
url: https://propagandaarchive.org/collection/food-is-fighting-strength-conserve-it-1943/
description: A helmeted infantryman charges forward with a fixed bayonet, mouth open, beneath the headline 'Food is Fighting Strength'.
section: Collection
---

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3. Food is fighting strength - conserve it!

[![Food is fighting strength - conserve it!, 1943 US poster: A helmeted infantryman charges forward with a fixed bayonet, mouth](https://propagandaarchive.org/collection/images/food-is-fighting-strength-conserve-it-1943.jpg)](https://propagandaarchive.org/collection/images/food-is-fighting-strength-conserve-it-1943.jpg)

# Food is fighting strength - conserve it!

A helmeted infantryman charges forward with a fixed bayonet, mouth open, beneath the headline 'Food is Fighting Strength'. A yellow cartridge-case roundel reads 'Food is Ammunition, Don't Waste It'. Food is likened to weapons and the soldier's combat image is transferred to clearing the plate; the sheet states it is for mess halls only.

## Propaganda techniques used in this poster

[Transfer](https://propagandaarchive.org/techniques/transfer/) [Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/)

## Text on the object

Original (English) · read from the image, not independently checked

```
FOOD IS
FIGHTING STRENGTH

[roundel:] FOOD IS AMMUNITION * DON'T WASTE IT *

CONSERVE IT!

[imprint:] U.S. ARMY SAVE CONSERVATION PROGRAM
[imprint:] ARMY CONSERVATION PROJECT NO. 40-Q-11
[imprint:] U.S. GOVERNMENT PRINTING OFFICE : 1943-O-556224
[imprint:] THIS POSTER WILL BE DISPLAYED IN MESS HALLS ONLY
```

[← Food is a weapon: Don't waste it!](https://propagandaarchive.org/collection/food-is-a-weapon-dont-waste-it-1943/) [For baby's future buy war bonds →](https://propagandaarchive.org/collection/for-babys-future-buy-war-bonds-1943/)

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