---
title: 'For the future: worth fighting for, worth saving for'
url: https://propagandaarchive.org/collection/for-the-future-payroll-savings-1943/
description: 'War bond poster: a photograph of a woman''s hands knitting a baby bootie sits above red and blue diagonal stripes and the text ''Worth fighting for ... worth'
section: Collection
---

1. [Home](https://propagandaarchive.org/)
2. [Collection](https://propagandaarchive.org/collection/)
3. For the future: worth fighting for, worth saving for

[![For the future: worth fighting for, worth saving for, 1943 US poster: War bond poster](https://propagandaarchive.org/collection/images/for-the-future-payroll-savings-1943.jpg)](https://propagandaarchive.org/collection/images/for-the-future-payroll-savings-1943.jpg)

# For the future: worth fighting for, worth saving for

War bond poster: a photograph of a woman's hands knitting a baby bootie sits above red and blue diagonal stripes and the text 'Worth fighting for ... worth saving for!'. The infant's garment stands for 'the future' (transfer), and the payroll plan is tied to the Third War Loan Campaign.

## Propaganda techniques used in this poster

[Glittering generalities](https://propagandaarchive.org/techniques/glittering-generalities/) [Transfer](https://propagandaarchive.org/techniques/transfer/)

## Text on the object

Original (English) · read from the image, not independently checked

```
FOR THE FUTURE
WORTH FIGHTING FOR ......
WORTH SAVING FOR!
BUY MORE WAR BONDS
through the Pay Roll Savings Plan during the
THIRD WAR LOAN CAMPAIGN
[imprint: U.S. GOVERNMENT PRINTING OFFICE 1943-O-542558]
INTERDEPARTMENTAL WAR SAVINGS BOND COMMITTEE
```

[← For service in civilian defense](https://propagandaarchive.org/collection/for-service-in-civilian-defense-1943/) [For their future - Buy War Bonds →](https://propagandaarchive.org/collection/for-their-future-buy-war-bonds-1943/)

## More propaganda examples that use the same techniques

- [Gypsum alabaster slab inscribed in cuneiform, from Nimrud (Kalhu), reign of Ashurnasirpal II](https://propagandaarchive.org/collection/nimrud-slab-ashurnasirpal-ii-inscription-883bce/) (Neo Assyrian Empire · 0000 · Transfer, Glittering generalities)
- [Colour lithograph of the Latin text of the Res Gestae Divi Augusti on the wall of the temple of Roma and Augustus at Ancyra, with the heading in large letters (Perrot, Guillaume and Delbet, 1872)](https://propagandaarchive.org/collection/lithograph-res-gestae-ancyra-heading-0014/) (Roman Empire · 0014 · Card stacking, Glittering generalities)
- [Bronze sestertius of Trajan, reverse S P Q R OPTIMO PRINCIPI, S C, the emperor on horseback riding down an enemy](https://propagandaarchive.org/collection/sestertius-trajan-optimo-principi-0103/) (Roman Empire · 0103 · Testimonial, Glittering generalities)
- [Gold solidus of Constantine I, reverse RESTITVTORI LIBERTATIS](https://propagandaarchive.org/collection/solidus-constantine-i-restitutori-libertatis-0313/) (Roman Empire · 0313 · Glittering generalities)
- [Gold solidus of Justinian I, reverse VICTORIA AVGGG with Victory holding a Christogram staff](https://propagandaarchive.org/collection/solidus-justinian-i-victoria-avggg-0538/) (Byzantine Empire · 0538 · Transfer, Glittering generalities)
- [The Armada Portrait of Elizabeth I (Royal Museums Greenwich version), oil on panel](https://propagandaarchive.org/collection/armada-portrait-elizabeth-i-greenwich-1588/) (England · 1588 · Transfer, Glittering generalities)
- [Medal of Elizabeth I: portrait in a ruff, reverse an ark on stormy waves with SAEVAS TRANQVILLA PER VNDAS (18th-century aftercast of a 1588 model)](https://propagandaarchive.org/collection/elizabeth-i-ark-medal-aftercast-1588/) (England · 1588 · Transfer, Glittering generalities)
- [Frontispiece to Eikon Basilike, The Pourtraicture of His Sacred Majestie in his Solitudes and Sufferings (Hollar, 1649)](https://propagandaarchive.org/collection/eikon-basilike-frontispiece-hollar-1649/) (Dutch Republic · 1649 · Transfer, Glittering generalities)
