---
title: 'For victory and my personal post war world: I''m following the 7-Key Plan to hold prices down'
url: https://propagandaarchive.org/collection/for-victory-and-my-personal-post-war-world-7-key-plan-1942/
description: A smiling worker in overalls, a factory behind him, tucks a bundle of notes into a yellow pay envelope and points a thumb at himself.
section: Collection
---

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3. For victory and my personal post war world: I'm following the 7-Key

[![For victory and my personal post war world: I'm following the 7-Key Plan to hold prices down, 1942 US poster: A smiling](https://propagandaarchive.org/collection/images/for-victory-and-my-personal-post-war-world-7-key-plan-1942.jpg)](https://propagandaarchive.org/collection/images/for-victory-and-my-personal-post-war-world-7-key-plan-1942.jpg)

# For victory and my personal post war world: I'm following the 7-Key Plan to hold prices down

A smiling worker in overalls, a factory behind him, tucks a bundle of notes into a yellow pay envelope and points a thumb at himself. The headline is in the first person and below it a seven-line plan spells V-I-C-T-O-R-Y on key shapes: buy bonds, pay taxes, save, cut debt, buy only needs, follow ration rules and price ceilings, back wage stabilisation. The tell is plain-folks, an ordinary worker speaking for the plan.

## Propaganda techniques used in this poster

[Plain folks](https://propagandaarchive.org/techniques/plain-folks/) [Testimonial](https://propagandaarchive.org/techniques/testimonial/)

## Text on the object

Original (English) · read from the image, not independently checked

```
FOR VICTORY—AND MY
PERSONAL POST WAR WORLD

I'M FOLLOWING THE 7-KEY PLAN TO HOLD
PRICES DOWN

[V] 1. Buy and hold War Bonds.
[I] 2. Pay willingly our share of taxes.
[C] 3. Provide adequate life insurance and savings for our future.
[T] 4. Reduce our debts as much as possible.
[O] 5. Buy only what we need and make what we have last longer.
[R] 6. Follow ration rules and price ceilings.
[Y] 7. Cooperate with our Government's wage stabilization program.

[imprint:] Distributed by O.W.I. for the Office of Economic Stabilization
```

[← "For God's sake send planes!" Planes mean guns, our guns](https://propagandaarchive.org/collection/for-god-s-sake-send-planes-oldsmobile-1942/) [Fourth of July Declaration by the President →](https://propagandaarchive.org/collection/fourth-of-july-declaration-by-the-president-1942/)

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- ['This log cabin was the first building erected on the North Bend', Whig print by T. Sinclair, 1840](https://propagandaarchive.org/collection/harrison-north-bend-log-cabin-sinclair-1840/) (United States · 1840 · Plain folks, Transfer)
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